Today is International Women's Day, and jewelry icon and philanthropist Kendra Scott is celebrating as Kendra Scott does best — launching an all-new collection and announcing a new charitable foundation.

A component of the Austin Community Foundation, a 501(c)(3), the mission of the Kendra Scott Foundation is to empower women and youth in the areas of health and wellness, education, and entrepreneurship. According to a release, Kendra Scott started her brand with the intention of doing good first and selling jewelry second, a philanthropic mentality that has been embedded into every facet of the company. The Foundation will allow Kendra Scott to do even more good and serve as an overarching platform to deepen the brand’s investment in changing the lives of women and youth.

Scott has proudly donated more than $50 million to local, national, and international causes since 2010. Centering around the pillars of wellness, education, and entrepreneurship, Scott's philanthropic efforts include a commitment to breast cancer research through Yellow for Pink by Kendra Scott; a creative arts program for pediatric hospitals called Kendra Cares; support for educators and underserved students; and growing the next generation of women leaders through the Kendra Scott Women's Entrepreneurial Leadership Institute at the University of Texas at Austin.

“My intention when I started this business was always to do good first and sell jewelry second, and the launch of the Kendra Scott Foundation will allow us to continue to do just that for decades to come,” said Kendra Scott, Founder, Designer, and Executive Chairwoman of the brand via release. “I have always strived to use my talents to improve the lives of others, especially women who need to be connected to sources that will help them flourish. This is why the Kendra Scott Foundation was created and why we are so driven and inspired to expand our impact and reach even more women and youth each and every day.”

Also launching on March 8, the brand released a new collection of watches and watch bands to add to their 2022 timepiece collection. New additions include the Iridescent Stainless-Steel band, available in the Alex Link Watch Band, featuring subtle spring hues; a refresh of the best-selling Dira watch with an Iridescent Sunray face and featuring a diamond embedded within Kendra Scott’s iconic medallion logo; and the Filigree Leather Watch Band. Designed exclusively for Apple Watch®, the latter is crafted with genuine Italian leather in luxurious shades and features the brand's signature logo as a pattern on the band.

The new collection of watches and watch bands range from $138-$288, and are available at KendraScott.com and in retail stores nationwide.

Courtesy of Kendra Scott

The Alex Gold Tone stainless steel 35m watch now comes in a new color, Light Iridescent.