The color experts at the Pantone Color Institute have spoken, and the newest 'It' hue for 2023 is Viva Magenta 18-1750.
Viva Magenta, according to Pantone, "is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration. It is a color that is audacious, full of wit, and inclusive of all."
For more than two decades, Pantone has chosen a color of the year to highlight the relationship between color and culture. It has effectively turned color into a celebrity, influencing everything from clothing, accessories, product packaging, and home decor.
Last year's color Very Peri, a light purple, stood for courage and creativity.
This year, Pantone says Viva Magenta is "an unconventional color for an unconventional time. Three years deep into a global pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal," the company adds. "Here, Viva Magenta cloaks us in both power and grace and sends us out into the world with the verve we've yearned for."
Universally flattering on all skin tones, the ultra-rich color is a mixture of red and purple and is a more sophisticated way to embrace the Barbicore trend of last summer. Viva Magenta is a way to stand out by adding even the most minor touches in nail color, jewelry, and accessories.
For 2023, add a bright pop of color to a neutral closet or manifest joy and optimism daily, by giving Viva Magenta a go. We've curated several Houston purveyors who can help on-trend types to incorporate the bold color into the new year.
A necessity for Houston's unpredictable weather, Abeintot 713 offers a gloriously soft felted cashmere shawl in the perfect shade of pink for 2023.
Keep warm and cozy in Viva Magenta pink with this soft felted cashmere shawl. Photo courtesy of Abeintot 713
Chloe Dao's M-K-T Heights store is bursting with color. The designer offers several different bright pink dresses, including a satin Shirt Drape Dress, a more casual Pink Plaid Organza Dress, and a stunning and sleek Cut out Slim Straps Dress. At a price point under $150, Dao's fashion-forward dresses are a great way to incorporate color into any wardrobe.
Chloe Dao's MKT Houston shop is bursting with pink options. Photo courtesy of Chloe Dao/Instagram
Visit Montrose Collective and pack a subtle punch of pink with Gorjana's Power Gemstone Geo Bracelet for Compassion. Perfect for stacking, the bracelet features an adjustable cord and a Rhodochrosite gemstone for harnessing compassion.
Add subtle touches of pink to your 2023 wardrobe. Photo courtesy of Gorjana
Feel emboldened with this gorgeous Alice & Olivia Jamila Spaghetti Strap Mini Dress from Hemline Boutique. This stylish mini is perfect for Houston's mild climate, and its Viva Magenta-inspired color palette makes it ideal for a year-round closet staple. Shop for this dress and more at Hemline's CityCentre, Woodway, and Heights locations.
Jump on the Viva Magenta trend at Hemline Boutique. Photo courtesy of Hemline Boutique
Makeup artists have been embracing a bold pink lip, and Jentry Kelley's Immortelle Matte Liquid Lipstick in the shade, I Need It is an ultra long-wear velvet matte liquid lipstick that offers full coverage and promises not to dry out your pout.
Have a perfectly pink pout with this Jentry Kelley staple. Photo courtesy of Jentry Kelley
The color of the year will influence manicures everywhere, and Paloma Beauty is ready with two great options. V.I.Please by Essie and Miami by the Gel Bottle are fantastic shades and long-wear options at the clean beauty destination.
Don't forget the tips! Paloma Beauty has several great options for a Viva Magenta mani/pedi. Photo courtesy of Essie
Upper Kirby's Tres Chic is ready for rodeo season with its pink suede fringe jacket. The bold statement piece is great for a night out on the town or for keeping warm during the slew of RodeoHouston 2023 events and shows.
Get rodeo ready and make a statement in pink with this jacket from Tres Chic. Photo courtesy of Tres Chic
Posh River Oaks District specialty shop, St. Bernard, knows that immaculate kicks make an outfit. The boutique offers two shoes that will add pep to the Viva Magenta trend.
Dolce Vita's Landen Boot in electric pink is not only an excellent accessory for rodeo season; it will carry over into spring and summer. Loeffler Randall's Amyra Bos Kitten Mule is a refined accessory for those looking for a more sophisticated shoe.
The perfect kicks really do make an outfit. Photo courtesy of Dolce Vita
