OUI OUI, AU LUXURY
Powerhouse French luxury brand Balmain marches into River Oaks for grand Houston flagship debut
Shoppers have yet another haute reason to shop River Oaks District. French fashion powerhouseBalmain has made its debut, opening its first flagship boutique in Houston at the ultra-luxe shopping destination.
This Houston addition marks a milestone for Balmain, as it joins iconic U.S. destinations such as New York, Los Angeles, Miami, and Las Vegas for 50 global flagship boutiques.
The grand unveiling of this boutique celebrates Balmain's fusion of couture heritage and 21st-century fashion — a combination that resonates perfectly with the diverse community of the Bayou City. Balmain's popularity lies in its ability to harmonize edgy, youth-infused ready-to-wear pieces with timeless classics that are the staples of a well-curated wardrobe.
At the new boutique, the brand's fans, often called the Balmain Army, will find men's and women's apparel collections, along with its signature line of handbags, shoes, and sunglasses.
Balmain's Houston boutique is lavish at more than 1,700 square feet and includes design elements such as parquet flooring, marble shelves, and antique furnishings. There are also elements exclusive to the River Oaks District location, crafting an unmistakably Balmain ambiance.
The 1,708-square-foot boutique showcases the brand’s global store concept with elegant design features.Photo by Balmain
"We are thrilled to be expanding in Houston, a city many of our esteemed clients call home. Houston's international flair and reputation as a shopping destination align seamlessly with Balmain's ethos. This first-to-market boutique is a significant step as we establish a stronger presence in Texas," Emily Vannucci George, Balmain's President of the Americas, shared in a statement.
Balmain's roots go back over 75 years when young designer Pierre Balmain deviated from established norms, instantly establishing his eponymous house as a trailblazer in haute couture. Balmain's trajectory continued to grow, adding to the resurgence of Paris as the world's fashion epicenter.
Fast forward to 2011, and the torch of innovation was passed to creative director Olivier Rousteing, who continues to build upon Balmain's storied legacy — one that continues to Houston.