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    Fashion hits the road

    Tamara Mellon 'mobile closet' makes stylish stop in River Oaks District

    Holly Beretto
    Oct 31, 2019 | 10:28 am
    Tamara Mellon mobile shoe closet
    This fab shoe closet rolls into River Oaks District.
    Photo courtesy of Tamara Mellon

    How's this for a Halloween treat? Forget the candy — a fab, mobile shoe closet is coming to town.

    Tamara Mellon, the luxury retailer known for weekly product drops and direct-to-customer sales, is taking her show on the road with a massive mobile closet filled with shoes.

    From Thursday, October 31 through Sunday November 3, the truck will be parked in the River Oaks District and open for guests from 10 am to 7 pm, giving shoe lovers a chance to see, feel, touch, and try on a vast array of boots, heels, flats, sneakers, and other chic choices.

    The Houston visit is part of a multi-city U.S. tour that kicked off back in September and finishes up mid-December in California's Bay Area.

    To be clear, shoppers won't get to take their favorites home with them; they'll still have to place orders and have the shoes shipped to their doors. But the shoe closet does offer the fantastic advantage of displaying every shoe in every size, giving fashionistas a try-before-you-buy confidence.

    The traveling shoe closet is a 24-foot truck with floor to ceiling glass panels revealing the brand’s best selling silhouettes. Customers enter through the back of the truck, which opens up to inside the shop. That should provide endless Instagram opportunities for Houston's social media glam gals. (They can even track the truck on Instagram at @tamaramellon and share their own experiences with the hashtag #flashyourmellons).

    “We are always looking for new ways to make luxury accessible to more women,” said Mellon in a press release announcing the shoe tour. “Driving cross-country to meet our customer gives us the unique opportunity to connect with her in person. To better understand our woman and her needs, nothing is more valuable than a face-to-face conversation.”

    Tamara Mellon, globally known as the co-founder of Jimmy Choo, began her eponymous company as a way to redefine the luxury experience. With a set of designs made for and by women, Mellon ditched the high mark-up by creating personal relationships with leather designers in Italy, arranging for exclusive designs that offer luxe mystique without the luxury retail price. Those in the know love the brand for its Cobbler Concierge, which provides some shoe TLC if necessary.

    For those who've already bought into the TM experience, the mobile shoe closet should help them show their friends what they already know: luxury doesn't have to be out of reach. And for those who don't yet know the Tamara Mellon story, it's a pretty safe bet that a shoe truck — come on, a shoe truck! — is going to be a big draw.

    where-to-shop
    news/fashion

    FALL FÊTE

    Texas luxury boutique collabs with Houston designer for new fashion brand

    Gabi De la Rosa
    Sep 10, 2026 | 10:46 am
    Saint Bernard x Lyndsey Zorich
    Photo courtesy of Saint Bernard
    Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

    River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

    Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

    Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

    Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

    The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

    A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

    “Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

    That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

    "She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

    lyndsey zorichriver oaks districthouston shoppingsaint bernard houston
    news/fashion

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