River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.
Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.
Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.
Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard
The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.
A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.
“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”
That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.
"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.
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