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    Fashion hits the road

    Tamara Mellon 'mobile closet' makes stylish stop in River Oaks District

    Holly Beretto
    Oct 31, 2019 | 10:28 am
    Tamara Mellon mobile shoe closet
    This fab shoe closet rolls into River Oaks District.
    Photo courtesy of Tamara Mellon

    How's this for a Halloween treat? Forget the candy — a fab, mobile shoe closet is coming to town.

    Tamara Mellon, the luxury retailer known for weekly product drops and direct-to-customer sales, is taking her show on the road with a massive mobile closet filled with shoes.

    From Thursday, October 31 through Sunday November 3, the truck will be parked in the River Oaks District and open for guests from 10 am to 7 pm, giving shoe lovers a chance to see, feel, touch, and try on a vast array of boots, heels, flats, sneakers, and other chic choices.

    The Houston visit is part of a multi-city U.S. tour that kicked off back in September and finishes up mid-December in California's Bay Area.

    To be clear, shoppers won't get to take their favorites home with them; they'll still have to place orders and have the shoes shipped to their doors. But the shoe closet does offer the fantastic advantage of displaying every shoe in every size, giving fashionistas a try-before-you-buy confidence.

    The traveling shoe closet is a 24-foot truck with floor to ceiling glass panels revealing the brand’s best selling silhouettes. Customers enter through the back of the truck, which opens up to inside the shop. That should provide endless Instagram opportunities for Houston's social media glam gals. (They can even track the truck on Instagram at @tamaramellon and share their own experiences with the hashtag #flashyourmellons).

    “We are always looking for new ways to make luxury accessible to more women,” said Mellon in a press release announcing the shoe tour. “Driving cross-country to meet our customer gives us the unique opportunity to connect with her in person. To better understand our woman and her needs, nothing is more valuable than a face-to-face conversation.”

    Tamara Mellon, globally known as the co-founder of Jimmy Choo, began her eponymous company as a way to redefine the luxury experience. With a set of designs made for and by women, Mellon ditched the high mark-up by creating personal relationships with leather designers in Italy, arranging for exclusive designs that offer luxe mystique without the luxury retail price. Those in the know love the brand for its Cobbler Concierge, which provides some shoe TLC if necessary.

    For those who've already bought into the TM experience, the mobile shoe closet should help them show their friends what they already know: luxury doesn't have to be out of reach. And for those who don't yet know the Tamara Mellon story, it's a pretty safe bet that a shoe truck — come on, a shoe truck! — is going to be a big draw.

    where-to-shop
    news/fashion

    POSH PICKS

    Irish retailer Primark brings discount clothing to first Houston store

    Gabi De la Rosa
    Nov 18, 2025 | 9:14 am
    Primark
    Photo courtesy of Primark
    U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

    European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

    The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

    While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

    primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

    The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

    To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

    katy mills mallprimark houstonprimark houston premium outletsprimark katy mills mallshopping
    news/fashion

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