Together We Make Football
NFL tries to court back female fans: Does a pop-up lounge with "fanicures" make up for purse ban?
This season, the NFL has annoyed a lot of female fans with its "all-clear" bag policy that prohibits purses larger than a clutch from being taken into Reliant Stadium for Texans games. Now the league is trying to make it up to them somewhat.
On Sunday, a pop-up boutique aimed a women shoppers/football fans will open in the the Cantina (southeast concourse) behind Section 134 from 10 a.m. until the end of the game against the St. Louis Rams. Dubbed, the "Texans Style Lounge," the shop will feature NFL-approved women's apparel from Nike and Touch by Alyssa Milano.
The apparel, highlighted in a new ad campaign, “Together We Make Football,” in such fashion magazines as Vogue and Marie Claire is also available online, with prices ranging from $21.95 for an adjustable cap to $129.99 for a limited edition jersey.
"The campaign encourages fans to show team support in their everyday lives whether at work, out to dinner or at the game through fashion and personal style," a press release says.
The pop-up shop, which is open only to fans with tickets to the game, is part of a series of style lounges traveling to NFL cities during the football season. The Texans lounge will include a DJ spinning tunes, complimentary Texans "fanicures" by Covergirl and a photo booth.
Among the products for sale: V-neck T-shirts, cardigans, hats and jerseys cut for a woman's body.
Alas, no purses.