The look of spring 2012
First Farrah Fawcett & Lady Gaga, now this: Norma Kamali promotes springcollection with 3-D movie
NEW YORK — Norma Kamali has held the most unusual show of Mercedes-Benz Fashion Week. The designer who created Farrah Fawcett's red bathing suit in the iconic '70s poster, along with Lady Gaga's wedding gown in the "All for You" video, the "sleeping bag" coat and jumpsuits made of silk parachutes is at it again.
She showed her spring/summer 2012 collection on a big screen at David Rubenstein Atrium at Lincoln Center and you had to wear 3-D sunglasses to view it. The 8-1/2-minute film combines music, dancing, fashion and neon animation as models shimmy to jazz singer Imelda May’s “All for You” — all in 3-D.
"What I love about Norma is she offers fun in fashion, which is quite rare."
"It's an artistic collection on many levels and it's fun," said director Jack Feldstein, who collaborated with Kamali on the project. "What I love about Norma is she offers fun in fashion, which is quite rare."
Kamali scouted the neon animation film director out after see his work on the Internet. After they saw Warner Herzog’s 3D documentary Cave of Forgotten Dreams together, they decided to film the fashion video in 3-D, even though neither had any experience with that type of movie making.
"From then on it was an adventure," Feldstein said. "We just had to learn. You can learn anything in life, except love. Technology like that you can learn."
You can sign up for free 3-D glasses here to view the movie on Kamali's website, where it went live today. (Already, nearly 20,000 people signed up to receive the glasses.) The collection features fringe skirts, polka dotted tops, gold lame evening gowns and slinky studded dresses.
Gaga, who has worn present-day Kamali, pulled out her mother's Kamali-designed wedding gown for the "You and I" video. "I was about 13 or 14 when I fell in love with my mother's wedding dress," Gaga told MTV. "I asked her if i could use it in the video because the love that my mother and father have shared for over 30 years is what I hope to have someday."
See the Gaga video of "You and I" here:
The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram