classroom couture

Whataburger unveils new class of merch including fry backpacks and canvas shoes

No need asking where this came from.

Photo by Whataburger

Whatburger is coming for our closets (and wallets) yet again, with nine new back-to-school looks and accessories.

Fans of the San Antonio-based burger giant have long been able to proudly showcase their Whataburger pride with clothing and home goods, and the internet went absolutely bananas this past June when the company issued its collection of Whataburger-themed running shoes.

In time for the new school year, check out this new class of Whataburger merch.

Cosmetic bag — $12.99
Maybe your makeup or pencil bag game needs an update. Or, make things interesting, as Whataburger suggests, by using this case to sneak an order of fries into class. Pretty sure even this bag can’t hide that smell, so bring enough for everyone.

Don’t Veto My Taquito Tee — $21.99
There's officially a movement for everything now, and this one rhymes. Sizes range from adult small to adult 2XL.

Dream pens — $9.99
Well, you gotta have something to put in your new makeup bag.

External phone charger — $24.99
Gone are the days of choosing between going to Whataburger and waiting for your phone to charge. These portable chargers are all the rage right now, and give diners plenty of juice to Snap, Tweet, Insta, and TikTok their time away.

Fry backpack — $39.99.
Sometimes when shopping for kids, you come across something that not only they would like, but you kinda want for yourself. What do you do? Buy two, of course.

Fry-Day Tee — $19.99
Confirms what we already know in our hearts: fry-day is whenever we want it to be. Plus, it works as part of a set with the "Don't Veto My Taquito" T-shirt. Sizes range from adult small to adult 3XL.

Insulated lunch bag — $12.99
Whether holding a routine PB&J or a Double Meat Whataburger, this temperature-controlled bag is an upgrade from paper sacks.

Whataburger custom canvas shoe — $42.99
Show some respect by wearing your best Whataburger kicks next time you roll up to the joint. The new canvas shoes are available in women’s sizes 5-11 and men’s sizes 4-12. Wear a half-size? Whataburger recommends going a size up. (If these aren't your style, the popular Whataburger Custom Running Style Shoe will be restocked in September.)

Zipper ear buds — $19.99
Keep listening to “Old Town Road” in style this fall with this accessory or stash it away for when you need a last-minute gift. The buds zip up instead of tangle, Whataburger says on the packaging (by the way, points for design).

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POSH PICKS

Irish retailer Primark brings discount clothing to first Houston store

Photo courtesy of Primark

U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

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