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    sniffing out trends

    From miracle oils to Gorgeous Cosmetics: The best new beauty products unveiled at Cosmoprof salon show

    Phuong-Thi Huynh
    Aug 6, 2011 | 4:32 pm
    Slice's slanted tweezers in red

    Always ahead of the trends, the beauty industry’s movers and shakers are always on the lookout for innovative hair, nail and skin-care products to surprise and delight U.S. consumers. So where do they sniff out the myriad of products that step out of the box a bit and entice beauty buffs to buy?

     

    Every year, the CEOs of salons, spas and beauty distributors convene at Cosmoprof North America to scope out new products. They huddle in private suites to chart out next year while pinpointing trends and foraging for products at one of the biggest beauty-pro events in the world. A beauty addict, I wanted to check out this colossal trade show in Las Vegas with its seemingly endless rows of merchandise that promise to amplify or eliminate.

     

    From wrinkles to waves, there was a product.

     

    Some will make it to the stores and salons in the near future. Others will fade into the annals of failure. Here, I’ve singled out some showstoppers, but whether they’re the next Essie nail polish or Moroccanoil hair products will all depend on performance, marketing and the fairy godmother of Cinderella tales — luck.

     

     Smooth operators

     

    The controversy over formaldehyde doesn’t seem to dampen the field of hair-straightening treatments. Plenty of companies were expounding on how they’ve either limited or eliminated formaldehyde from the process. So who will be among the last ones standing? I’m betting on Keratin Complex, a Florida company with sleek packaging and savvy marketing that has introduced quick-fix keratin treatments you can do at home.

     

    The Infusion Keratin Replenisher and the Repairing Remedy Intense RX cost $40 each.

     

     Gorgeous foundation

     

    Las Vegas’ heat and humidity conspire to melt makeup. My foundation was slipping and sliding the moment my plane landed. On a whim, I decided to try the foundation from Gorgeous Cosmetics, an Australian brand by makeup artist David McConnell. It was included in my press kit, otherwise I would have been out of luck because the line is still looking for a U.S. distributor. In other words, it’s not available in America yet, so I’m really rooting for this one to end up in stores.

     

    The foundation went on silky smooth, stayed put and covered flaws effortlessly with just a tiny dollop. Top sellers — the liquid eye pencil and eyeliner pen — didn’t budge after hours of wear, a bonus for Houstonians prone to eye makeup smudging because of humidity.

     

     Miracle oils

     

    At every turn, somebody was touting oil produced from kernels of the argan tree, indigenous to Morroco. With its distinctive turquoise-blue packaging, Moroccanoil trail-blazed onto the scene a few years ago. The “miracle oil” trend continues at full speed with dozens of wannabes. The Hapuna Argan Oil by Paul Brown stood out from the pack.

     

    It combines argan oil with kukui nut oil, which Hawaiians have used for generations as a natural sunscreen to protect hair and skin from salt water, sun and wind. I loved the moisturizing effects of Moroccanoil, but thought it heavy. Paul Brown’s version not only smells like fresh orchids, but the blend of Argan and kukui nut oils penetrates the hair immediately, resulting in a shimmering veil of shine rather than an oil slick.

     

    The Paul Brown Hapuna Argan Oil retails for $24.

     

     Close shave

     

    Most products at the show are geared for women, but more companies are targeting men, such as the scintillating b3 Shave System by Barista Bath and Body, a Portland-based product line that leverages the benefits of coffee. The four-step process to achieve the perfect shave starts with Grind, an exfoliate cleanser, followed by a lubricating pre-shave oil, then a shaving cream and a java-jolt aftershave soothing gel. Talk about supercharging your morning routine sans the coffee jitters.

     

    The b3 Shave System costs $65.

     

     Looking sharp

     

    Michael Graves is a famous architect whose futuristically sleek kitchen tools are sold at Target stores. At Cosmoprof, Graves and manufacturer Slice debut a new line of beauty tools. From nail clippers to ceramic nail files, these beautifully designed tools resemble miniature modern sculptures for the bathroom counter rather than ergonomic, functional tools. A must-have is the elegant, tear-drop-shaped slanted tweezers for $19.99.

    Every year, the CEOs of salons, spas and beauty distributors convene at Cosmoprof North America to scope out new products.

     
    unspecified
    news/fashion

    TAILORED TRADITION

    Cult-favorite French denim brand Chevignon makes U.S. debut in Houston

    Gabi De la Rosa
    Jul 9, 2025 | 9:15 am
    Chevignon Galleria
    Photo courtesy of Chevignon
    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

    Heritage denim brand Chevignon has arrived in Houston, introducing its cult-loved leather jackets and customizable jeans to a new boutique in the Galleria. Known for its rugged style, the French-born label is expanding its presence in the U.S. with a store designed to appeal to loyal brand aficionados and fashion-forward newcomers. The outpost is complete with an in-store Denim & Repair Shop offering complimentary tailoring and one-of-a-kind customization.

    Located on the second level adjacent to the Westin Hotel, the new outpost is modeled after the brand's most successful stores in Bogotá and Medellín. At over 2,100 square feet, customers can expect a spacious and well-lit shopping experience. Light colored floors with handsome dark features lend themselves to the masculine energy of the store. The spacious fitting rooms, complete with lounge seating and oversized mirrors, make trying on the latest styles comfortable.

    The brand was founded in 1979 by Guy Azoulay, who was obsessed with American fashion, in particular the leather aviator jacket. With decades of success in Latin America and a massive following in Colombia, Ecuador, and Peru, Chevignon is widely known for its leather jackets, down coats, and denim.

    Comparable to Levi's or All Saints, a pair of jeans typically starts at around $130, while a leather jacket retails between $400 and $600. The brand offers denim, outerwear, footwear, and accessories with collections divided to focus 70 percent on menswear and the remaining 30 percent on women's styles.

    Chevignon's expansion into the U.S. was three years in the making. With broadening brand recognition at the forefront, expansion plans include opening 10 additional boutiques by 2030 in Houston, Dallas, Austin, San Antonio, and Fort Worth. These new stores will round out their portfolio to 102 brick-and-mortar stores, along with several partnerships in other large-format locations.

     Chevignon denim repair Chevignon’s in-store Denim & Repair Shop offers complimentary tailoring and custom patches for truly personalized jeans and jackets.Photo courtesy of Chevignon

    "When it came time to think about locations in Texas, Houston came to mind. We thought about the Houston rodeo, and we knew the city was right for the brand," Chevignon brand manager, Diego Alvarez Salazar, tells CultureMap. "We wanted to be part of the place where people were moving to and investing in, and that was in Texas."

    One of the stand-out offerings at Chevignon is their Denim & Repair Shop. Customers who purchase denim are treated to complimentary, bespoke tailoring to ensure the best possible fit. The store also offers a wide selection of patches, pins, and accessories to completely customize leather and denim jackets, as well as jeans. While there is a cost for the accessories themselves, the complimentary customization services ensure a one-of-a-kind look for every customer.

    "I always tell people that my first 'grown-up' pair of jeans was from Chevignon," says Bogotá-native, Luisa Babarczy. "Their denim is something that lasts forever. Now that they are here in Houston, I am so happy to be able to buy my daughter her first Chevignon denim jacket."

    Chevignon Galleria
      

    Photo courtesy of Chevignon

    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

    houston shoppinghouston galleriatexas fashionlatin american fashionchevignon
    news/fashion
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