As any fashionista knows, more casual looks during the pandemic mixed with a growing young demographic have sparked a rise in streetwear all over.
Here in Houston, locals can soon get their kicks thanks to a Dallas-based brand headed to The Heights.
Shoppers can expect exclusive brand sneakers, streetwear (including popular, vibrant T-shirts, hoodies, and hats), and vintage items, especially classic sports tees. Supreme accessories such as phone cases and even chopsticks will also be available, per a press release.
In addition to its in-house, sought-after brand items, the store will also offer streetwise, curated looks from Bape, Nike, Off White, New Balance, Jordan, Crocs, and Adidas.
Nollege, a Texas success story, is the brainchild of childhood friends Eugene Valle, Edgar Ventura, Cristian Guzman, and Ansh Shah. The group launched the business in a friend’s house and later moved to a brick-and-mortar space in the hip Dallas neighborhood, Deep Ellum (2602 Main St.)
“We’re excited to expand our brand in Houston which is a staple in Texas and wouldn’t want to do a second location anywhere else,” said Eugene Valle, president of Nollege, in a press release. “Not only to be able to do this in Houston but to be in M-K-T and share this place with other great brands will definitely be an experience in itself.”