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    from down under, with love

    Fierce and flowy Australian fashion label struts into River Oaks District with first Houston boutique

    Steven Devadanam
    Jun 28, 2022 | 6:31 pm

    A global fashion label from Down Under is diving into Houston. Australian fashion house Zimmermann will open its first Houston location in the buzzy River Oaks District. The new boutique — the second in Texas after a charter outpost in Dallas — will open June 28, the brand announced, and marks the 16th U.S. store.

    Initially making a splash with stylish and sexy — and consummately Australian — swimsuit designs, Zimmerman has evolved its lines to ready-to-wear and resort pieces, flowy dresses with billowing sleeves, vibrant tops, and more, all sporting feminine flair.

    “So many women from Houston have shopped with us in our other stores, and when the opportunity to open at River Oaks District came along, the timing just felt right,” Zimmerman co-founder and creative director Nicky Zimmermann noted in a statement. “I think the Houston woman likes to have fun dressing and has an eye for the unexpected, which is very much at the heart of our brand. There is no better way to immerse someone in the world of Zimmermann than to have them step into one of our stores — they are just such an embodiment of the brand, so we are really excited to welcome people there and hope they have a unique and enjoyable experience.”

    Fans across the globe have had enjoyable experiences since the brand launched in Sydney in 1991. Zimmermann’s swimwear quickly became a favorite among fashion’s elite, immediately boosting its It factor. In 2011, Zimmermann opened its first U.S. store in Beverly Hills California and has since spread to New York City, San Francisco, Miami, Dallas, and other major cities.

    “We always want our stores to be fun and welcoming, a place where people can enjoy themselves and feel at home when they shop,” Zimmermann tells CultureMap. “We try to introduce some design details and small curiosities through the store — whether it’s with the furniture or the artwork or other design features — something that feels fresh and unique to each space.”

    About those fresh spaces: In the Houston store, shoppers can expect a “physical embodiment of the brand’s relaxed femininity,” press materials promise. The storefront will sport a shade of green that has become synonymous with the brand’s aesthetic and will feature a mix of Australian artwork and vintage furniture, per a press release.

    The new Zimmermann boutique promises to be a chic addition to the already ultra-chic River Oaks District, which houses more than 60 elite global brands including Dior, Hermes, Cartier, Van Cleef, Harry Winston, Patek Philippe, Dolce & Gabbana, Brunello Cucinelli, Etro, Moreau, Assouline, and more.

    Aussie brand Zimmermann has opened in ROD.

    Zimmermann boutique Houston River Oaks District
    Photo courtesy of Zimmermann
    Aussie brand Zimmermann has opened in ROD.
    openingsluxurynew-york-fashion-weekshopping
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    COWGIRL CORE

    Western boutique Flea Style rides back to Houston with rodeo-ready looks

    Gabi De la Rosa
    Feb 27, 2026 | 2:30 pm
    Flea Style
    Photo courtesy of Flea Style
    Founder and CEO Brittany Cobb brings Flea Style back to Houston, returning to the city where she first began at The Houston Flea.

    Just in time for rodeo season, Flea Style is making its long-awaited return to Houston, giving shoppers a new River Oaks destination for boots, belts, and beautifully decorated hats.

    The Texas-born brand will officially open its newest storefront in River Oaks on March 7, which is a full-circle moment for founder and CEO Brittany Cobb, who got her start in the Bayou City at the Houston Flea at Silver Street Studios. Since then, Flea Style has become a nine-location retail brand worn by celebrities including Miranda Lambert, Lainey Wilson, Leon Bridges, and Post Malone.

    “I’ve been looking for a Houston location for about five years,” Cobb says. “Each visit, I just never found the right spot that worked for the business at the time. Last fall, I visited, determined to find something, even if just a pop-up, to open by rodeo season. That’s when I finally found a location that checked every box and truly felt like our long-term Houston home.”

    With the Houston Livestock Show and Rodeo attracting stylish crowds to NRG Stadium through March 22, Cobb made sure Houston shoppers would have access to exclusives. The River Oaks location is launching with a small collection of vintage women’s cowboy boots, a special collection of kantha quilt capes and jackets, and 30 custom-decorated hats.

    Flea Style Flea Style’s new River Oaks storefront opens March 7, just in time for rodeo season.Photo courtesy of Flea Style

    “We’re offering an incredible selection of vintage women’s cowboy boots,” Cobb says. “It’s only our second location to carry them, and we’re launching with about 40 pairs. We’re also bringing our fan-favorite Belt Bar, featuring blank belts and vintage buckles. Our Houston customer loves vintage and one-of-a-kind pieces, so I specifically shopped at the market with them in mind.”

    Cobb tells CultureMap returning to Houston feels like she never really left. “The Houston shopper is so special to me, and to the company, because they’ve been a part of my story since before our first retail location,” Cobb says. “We go way back to my days as a collector, early entrepreneur, and a young mom starting my business. I’m so excited to be back in Houston to continue our story, face-to-face, and help our shoppers and fans create unique styles with pieces that aren’t offered anywhere else in the city.”

    The Houston opening also coincides with a huge milestone for Cobb. She will release her debut book, How To Style A Hat, with a foreword by Miranda Lambert, on April 21.

    Flea Style, 1963 W Gray St. 7019, Monday - Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m.

    Flea Style

    Photo courtesy of Flea Style

    Founder and CEO Brittany Cobb brings Flea Style back to Houston, returning to the city where she first began at The Houston Flea.

    rodeo stylerodeo shopping houstonflea style
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