Isabel Marant is bringing a design sensibility that mixes urban attitude, boho elegance and rock ‘n’ roll spirit with French allure to H&M. The Paris designer will create a collection of clothing and accessories for women and teenagers as well as her first-ever men’s and children's clothing lines for the fast fashion chain this fall.
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a statement. “I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style.”
The line will blend easiness with attitude, according to Marant.
Born and raised in Paris, Marant started customizing her own clothes while still in high school. A graduate of the famed Studio Berçot, she launched her collection in 1994 and has since earned a wide following. Last year, her Willow sneakers were a huge hit and her spring/summer 2013 collection inspired by Elvis Presley in Hawaii and Las Vegas with a bit of Jane Birkin and Brigitte Bardot in St. Tropez, drew kudos.
While the Isabel Marant label is expensive, her H&M collection will be more reasonably priced. “We are sure H&M customers will be excited about this collection,” H&M creative advisor Margareta van den Bosch said about the new partnership.
The collection is set to open in 250 H&M stores and online on Nov. 14.
Leap in Rice Village and Neiman Marcus are among the stores that carry Marant’s line in Houston. Fingers crossed that the two suburban Houston H&M stores will carry the new collection as well.
Isabel Marant's edgy spring summer collection includes studded pants and tops.
A staircase in Gucci's signature Rosso Ancora leads shoppers to the second floor. Photo by Pablo Enriquez for Gucci
Houston Galleria will be one of the first boutiques to open with Gucci’s latest store window concept, Endless Narratives.Photo by Pablo Enriquez for Gucci
