gorgeous gorjana

Shimmering SoCal jewelry brand opening first Houston store at Montrose's hottest hub

Laguna Beach brand gorjana is coming to Montrose Collective.

Fans of that SoCal-cool vibe can soon get that laid-back look at Montrose’s hottest development. Gorjana, the boutique Californian jewelry brand, is set to open its first Houston location at the bustling Montrose Collective this spring.

The news comes jointly from Radom Capital, the owner and developer of Montrose Collective, and gorjana.

This new, 1,375 square-foot-space promises a warm, light-filled space and gorjana’s trademark jewelry and assorted 18k-gold-plated styles. Gorjana’s earrings, necklaces, bracelets, and rings are light and delicate, and are personalized with adjustable clasps and sliding beads.

Collections such as the Parker feature customizable chain links and charms; the Fine offers diamonds, solid gold, and more. Pieces are meant to be worn alone or layered.

Shoppers can expect a grand opening on May 15 at Montrose Collective.

“We are ecstatic to welcome gorjana to Houston and to Montrose Collective,” said Marc Weisselberg, principal at Radom Capital, in a statement. “Their subtle and elegant, West-Coast-leaning pieces complement the Houston woman and blend effortlessly into our Montrose Collective ecosystem.”

Founded in Laguna Beach in 2004 by husband and wife Jason and Gorjana Reidel, gorjana boasts a significant online presence and more than 30 stores across the U.S. The brand opened a store at the Music Lane shopping district on Austin’s popular South Congress Avenue in 2021.

“Our second location in Texas is at the brand new Montrose Collective development, a cool center with an incredible retail mix and beautiful indoor/outdoor space that felt really true to our brand, said Gorjana and Jason Reidel in a press release. “We’re so happy to expand further into Texas, where we have seen success thanks to a devoted customer base.”

The arrival of gorjana means even more jewelry options at Montrose Collective. As CultureMap was first to report, socially and environmentally conscious jewelry maven Brilliant Earth is also setting up shop at the mixed-use center. Fashionable types can also look forward to global Gen Z and millennial favorite style brand Ganni at the collective.

Already one of Montrose’s biggest draws, the massive and walkable Montrose Collective is home to a dozen retail and dining destinations, boasting more than 50,000 square feet of retail space and more than 100,000 square feet of office space. Radom Capital is also behind familiar and noteworthy developments such as M-K-T Heights.

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VAULT VIBES

Houston fashion star Chloe Dao marks 25 years with epic clean-out sale

Photo courtesy of Chloe Dao

From January 24- 31 Chloe Dao will open her personal design archives to mark 25 years with a rare boutique vault sale.

For Houston fashion devotees, this is the kind of news that prompts a calendar alert and a group chat with the besties. Chloe Dao is celebrating 25 years in fashion by doing something she has never done before: opening the vault.

From January 24 through January 31, the Chloe Dao boutique will host a 25-Year Anniversary Clean-Out Vault Event, releasing pieces from Dao’s personal design archives alongside curated boutique items that have been held back for years. Once they are gone, they are gone for good.

“This is not a typical sale; this is an anniversary moment,” Dao says. “It’s an intentional release, a moment of reflection and gratitude, and a way to make space for what’s next. Once these pieces are gone, they’re truly gone."

For the first time ever, shoppers will be able to snag select designs from past collections and limited production runs, and Dao has confirmed she will be parting with some of her couture designs. Shoppers can expect more than 300 items, with more than half of the boutique included in the sale event.

Chloe Dao design Select runway couture and past collection pieces headline Chloe Dao’s 25-Year Anniversary Clean-Out Event.Photo courtesy of Chloe Dao

Everything in the anniversary sale will be discounted 65 percent or more. Fan favorites, including the Houston T-shirt and Aya scarf, will be priced at $15 to $20, down from $42 to $68. None of the released pieces will be reproduced or restocked.

There is also a very personal moment behind this big event. Dao shared that she is planning for the future, including her eventual retirement in about 5 years, making this the right time for a shift.

“It is bittersweet, and I’m still torn about letting go of some of my archive pieces. But a close friend stopped by the boutique this past Saturday and reminded me that I can always create more. That really stayed with me. I’ve missed designing for my store, and this sale feels like a reset — a chance to return to what I love most: designing eveningwear," Dao tells CultureMap. "The past six years, especially post-COVID, were very much about survival mode. Now, if I’m going to truly survive and thrive in today’s retail landscape, my focus is shifting back to my own line and less on curation.”

Following her Project Runway Season Two win and decades of success, Dao says the milestone is also about gratitude for the city that supported her from the start.

“Think of it as an archive release and a chance to own a piece of my history as I celebrate 25 years in fashion. Thank you for being part of this journey with me. I’m so excited to share this moment, and this milestone, with you."

25-Year Anniversary Clean-Out Vault Event, January 24 - January 31, Chloe Dao Boutique, 600 N Shepherd Dr #115, in M-K-T Heights.

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