Beyoncé's New Clothing Line
Beyoncé launches new clothing line with video that showcases her Houston roots
Beyoncé never strays too far from her Houston roots. The superstar singer unveiled her new Ivy Park clothing collection Thursday with a video that showcases her H-Town love and inspiration.
The video, released on the Ivy Park YouTube channel, includes several scenes in Parkwood Park off of South MacGregor Way, which she credits for pushing her toward her phenomenal success.
"I would wake up in the morning and my dad would come knocking on my door and tell me it's time to go running," she says amid a montage of photographs. "I remember wanting to stop but I would push myself to keep going. It taught me discipline and I would think about my dreams."
Now, she says, " There are things I'm still afraid of. When I have to conquer those things I still have to go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind.. it's what made me who I am. Where's your park?"
The video also includes images of her mother's hair salon, the family residence, and home movies of her and sister Solange as children.
The collection, which took 18 months to develop with Topshop owner Sir Philip Green, is an athletic brand that aims to “support and inspire women,” the singer said. It's aimed at the "ath-leisure" market, with clothing aimed for the health club or running errands. In the video, Beyoncé and a number of other women are running, boxing and doing other exercises in the clothing, which includes form-fitting leggings and bras, along with loose fitting T-shirts and head bands emblazoned with the words "Ivy Park" in big letters.
It will debut on April 14 at Thursday at Topshop and Nordstrom stores in Houston, as well as online and at a select group of other international retail partners. Prices range from $30 to $200.
