Beyoncé's New Clothing Line

Beyoncé launches new clothing line with video that showcases her Houston roots

Beyoncé announced the launch of her Ivy Park athletic clothing line.

Courtesy photo

Beyoncé never strays too far from her Houston roots. The superstar singer unveiled her new Ivy Park clothing collection Thursday with a video that showcases her H-Town love and inspiration.

The video, released on the Ivy Park YouTube channel, includes several scenes in Parkwood Park off of South MacGregor Way, which she credits for pushing her toward her phenomenal success.

"I would wake up in the morning and my dad would come knocking on my door and tell me it's time to go running," she says amid a montage of photographs. "I remember wanting to stop but I would push myself to keep going. It taught me discipline and I would think about my dreams."

Now, she says, " There are things I'm still afraid of. When I have to conquer those things I still have to go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind.. it's what made me who I am. Where's your park?"

The video also includes images of her mother's hair salon, the family residence, and home movies of her and sister Solange as children.

The collection, which took 18 months to develop with Topshop owner Sir Philip Green, is an athletic brand that aims to “support and inspire women,” the singer said. It's aimed at the "ath-leisure" market, with clothing aimed for the health club or running errands. In the video, Beyoncé and a number of other women are running, boxing and doing other exercises in the clothing, which includes form-fitting leggings and bras, along with loose fitting T-shirts and head bands emblazoned with the words "Ivy Park" in big letters.

It will debut on April 14 at Thursday at Topshop and Nordstrom stores in Houston, as well as online and at a select group of other international retail partners. Prices range from $30 to $200.

ELEGANT EVOLUTION

Houston designer Christy Lynn celebrates 5 years with River Oaks pop-up

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Photo by Quy Tran

The designer opened her new space with a Spring 2025 Collection fashion show.

Houston designer Christy Lynn Lee has had a whirlwind five years and is celebrating with a pop-up store in River Oaks District and a new Resort 2025 Collection. The pop-up boutique will be open through the end of February, offering shoppers curated picks from the designer's Fall/Winter 2024, Resort 2025, and the first drop of Spring 2025 on February 1.

"I wasn't looking for a pop-up during the holiday season, but the opportunity presented itself, and I made the decision within two weeks," Lee tells CultureMap. "I have a beautiful store in Memorial, and being there for over a year has taught me a lot about that part of the city. There are a lot of people that shop in River Oaks District from out of town and even internationally, and we felt we could learn a lot about those customers just by being there for the next four months."

Houston-based designer Christy Lynn Lee and her husband Christophe Chung.Photo by Quy Tran

After founding her ready-to-wear label in 2019, Lee became known for her romantic and ephemeral dresses with hand-painted floral motifs and exquisite fabrics from Italy, France, and China. In the past year, Lee has focused on evolving her brand to include more separates, knitwear, and suiting. The Resort 2025 Collection will showcase these efforts with a capsule wardrobe that is ready for holiday travel with beautiful skirts, cashmere, and embroidered treatments on leather and suede.

"The collection is available now through January, and it is holiday-inspired," said Lee. "I wanted it to feel like a transitional capsule collection, so if you are traveling for the holidays to somewhere warm or skiing, it is easy to take it away with you."

Shoppers can peruse the ready-to-wear Resort 2025 Collection at the River Oaks District pop-up. Photo courtesy of Christy Lynn

In addition to the new pop-up boutique and launch of her latest collection, Lee is celebrating five years of her eponymous brand. The designer says the first three years were the honeymoon phase, while the last two dealt with trials and tribulations. She and her business partner and husband, Christophe Chung, have been focused on sustaining the business's progress.

"The first three years we had a lot of growth. I have a store, a team here in Houston, and a team in New York, so now it is about planning for the next five years.," said Lee. "I am fortunate that I have built a really good production and design group. It is very small, but it allows me to concentrate more on the outward-facing parts of the fashion business."

Christy Lynn Lee celebrated her 5 year anniversary with a fashion show and the debut of her River Oaks District pop-up. Photo by Quy Tran

While Lee has focused on expanding nationwide and globally (she began international shipping in the last six months), she says Houston will remain her home base. The designer's atelier, warehouse, and flagship store are all in Houston, and over the past several years, Lee and her husband have built a welcoming community around them.

"We couldn't have grown so much without the support from Houston. I feel like it is my home," said Lee. "Houston embodies diversity, creativity, and opportunity. It is an international hub that offers access to a global audience while still having a fantastic local community."

Photo by Quy Tran

The designer opened her new space with a Spring 2025 Collection fashion show.

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