No Longer Just a Barbie World

Houston company launches Prettie Girls collection of dolls of color (and Obamacollectables, too)

The Prettie Girls include an African, African American, Indian and DominicanRepublic doll.
Sophia makes her debut as a recent high school grad on the campaign trail forObama 2012. The collectible dolls range from $49.95 to $149.95.
Mattel veteran designer Stacey McBride-Irby brought her expertise to the OneWorld Dolls.
Bettie DeBruhl heads up the marketing for One World and is planning a majoradvertising push in 2012.

Barbie’s circle of friends is getting more colorful and multi-cultural, thanks to a Houston company that is launching a collection of dolls that truly represent the girls who play with them. The line of Prettie Girl dolls includes African, African American, Indian and Dominican Republic girls and their creators hope they will be the antidote to the one-look-fits all world of toys.

The One World Doll Project has an impressive pedigree behind it. Stacey McBride-Irby was a project designer for Mattel for 15 years and designed the ground-breaking So In Style line of African-American Barbie dolls released in 2009. Houston executive Trent T. Daniel is the company's CEO and public relations veteran Bettie DeBruhl is chief marketing officer. The trio met during a United Negro College Fund speaking tour and began to conceptualize what would become the Prettie Girl doll.

“A doll is a girl’s first best friend and through dolls we learn a lot about who we are,” DeBruhl said. “We get a lot of comments from women who are 60 and older saying they wished they’d had these dolls when they were growing up. They ask, ‘Would my life have been different? Would I have made different choices?’”

It’s heady stuff to contemplate for sure. After all, isn’t it just a toy?

DeBruhl says we shouldn’t underestimate the effect toys and other sources like television can have on the development of a girl’s self-esteem and self-image. Prettie Girl dolls feature various skin shades, facial features and body structures that reflect black girls.

Prototypes show hair of various lengths for styling and, unlike Bratz dolls that tend to be decked out for the club rather than the playground, the Prettie Dolls, which are 11.5-in. tall, are dressed in colorful leggings, bolero jackets and booties. The dolls also have positive attitudes and believe in getting good grades, making good choices and planning for the future-and not just their future wardrobe choices.

The Prettie Girl dolls will be available early next year.

Collectors are abuzz about another line of limited edition collector dolls that pay homage to Barack Obama’s presidency and the 2012 campaign. One World created Sophia, a recent graduate-with-honors from the Dream Academy for Excellence, the fictional high school that all Prettie Girls attend. When campaigning for Obama, she wears a “Sophia Loves Her President” t-shirt, cuffed Capri jeans and heels. For the inauguration ball, the Sophia wears an electric royal blue gown trimmed in sparkling silver, accented by encrusted jewels and garnet stones.

The limited edition dolls are $49.95. DeBruhl says they will be available for Christmas 2011. McBride-Irby is also hand-signing 2,012 Signature Edition Collector’s Dolls available, each with a unique number, certificate of authenticity, retailing for $149.95.

“We are getting so much feedback from the collectable community and are selling dolls even now without a lot of promotion,” DeBruhl says. “Dolls are emotional thing in black culture and we are excited about dolls that are strong, smart, intelligent and caring. It’s a cultural thing more than a consumer product.

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A Clear Choice

Texas handbag brand Consuela debuts clear collection for stadium use

Photo courtesy of Consuela

These bags fashionably comply with stadium rules.

Transparency is key for this new stadium-friendly product line by Austin handbag brand Consuela. The new line recreates the brand's top-selling silhouettes in a clear material that makes them easy to carry at venues with long security lines.

This is the first time Consuela has produced clear bags, press materials say.

It's certainly possible to pack any small bag and spend a minute on a security check at the gate, but if attendees want to carry more, sometimes venues require a clear bag; at Reliant Stadium, for example, a non-see-through bag can only be four-and-a-half inches by six-and-a-half inches or smaller.

Conseula clear bags You don't have to put bags in the "tool bag" silhouette.Photo courtesy of Consuela

Each clear Consuela bag has a bit of personality thanks to a printed, opaque strip of material across the top and a colorful strap that's interchangeable for different carrying styles: wearing the bag crossbody, on the shoulder, or as a clutch. Leather accents also elevate each piece, which contains interior pockets, a credit card holder, and a removable piece that gives the base structure or, when it's removed, allows the bag to collapse.

With three shapes and three patterns or colorways, there are nine distinct bags in the collection. The largest style is 11 inches by nine and a quarter inches, with a three-inch depth. Two smaller styles are more clutch-sized. The top material can show off a colorful paisley-like design, leopard print, or an understated cream leather to match the rest of the trim.

Conseula clear bags Grouping items in smaller cases can make a clear bag look neater.Photo courtesy of Consuela

The new collection ($125-235) is available now at consuelastyle.com. Shoppers can also check the bags out in person at Consuela's Katy store at 23501 Cinco Ranch Boulevard. Other retailers selling Consuela bags can be found through the brand's store locator.

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