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    Where to Shop Now

    Where to Shop Super Bowl Edition: Pop-up boutiques, special events, unique items

    Alexandria Williams
    Feb 2, 2017 | 12:13 pm
    Alyssa Milano, Super Bowl, Macy's
    Alyssa Milano will great fans at the Macy's Galleria store Friday at 5 pm.
    Photo courtesy of Macy's

    Houston, we have liftoff! It is official; the Super Bowl is upon us. Which means parties, events, concerts, and shopping! It's no secret that in Texas, football is king. So there could not be a better pairing than Houston and the most important sporting event of the year. But what you wear during the week could either be a touchdown or a flag on the play. We have got your fashion playbook mapped out to make sure you score anywhere you go.

     

     Locker Room By Lids Pop Up Shop

     

    Macy’s at The Galleria has decided to kick-off Super Bowl week by bringing the locker room to the fitting room with a series of in-store events, celebrity appearances, and a 4,000 square foot pop-up as grand as the big game happening this Sunday. With the Super Bowl quickly approaching, it is key that you are draped from head to toe in your favorite team colors.

     

    Pro Football Hall of Famer Jim Brown will greet fans on Thursday (February 2) at 6 pm, while actress and fashion designer Alyssa Milano will make a personal appearance Friday (February 3) at 5 pm to tout her Touch by Alyssa Milano fashion line. Dallas Cowboys great Emmitt Smith will mingle with shoppers on Saturday (February 4) at 3 pm.

     

    The pop-up shop is located on the main floor of the men’s department, and is sure to be a winning moment for family time and fashion.

     

     Mizzen+Main’s Houston Game Day Pop Up

     

    American-made menswear apparel company Mizzen+Main is hosting a Houston Game Day Pop Up at GreenStreet Plaza in downtown Houston. The Dallas-based company prides itself on being a traditional American menswear line full of pastels, clean lines, and plaid prints. Who knows, at the pop-up shop you might run into official NFL brand ambassadors Houston Texans' J.J. Watt, New Orleans Saints' Thomas Morstead, Chicago Cubs' Jake Arrieta, or New York Jets' Ryan Fitzpatrick. The pop-up shop is open through February 5.

     

    The brand is also available at the Nordstrom Galleria store and more than 300 of the retailer's other location.

     

     River Oaks District Super Style Week

     

    Who says fashion and football don’t go together?! If there are any objections, take it up with River Oaks District because they have laid out the red carpet for fashionistas and football fanatics alike.

     

    On Saturday (February 4), NBA All-Star Tracy McGrady and wife CleRenda McGrady host an exclusive preview of Roberto Cavalli’s couture gowns at the Italian fashion house's boutique and celebrate the launch of CleRenda’s book, Push Thru! Redefine and Create Your Own Success Story, at Dior.

     

    Devi Brown and Meghan Cushing, wives of Texans stars Duane Brown and Brian Cushing, are hosting a sip and shop event at Baanou and Alice + Olivia, with a portion of proceeds benefiting their foundations.

     

    Also, ALBA, a Los Angeles-based boutique offering bespoke clothing for elite professionals in sports, business and entertainment, has opened a pop-up shop for one week only in River Oaks District. Shoppers can select custom pieces from a selection of celebrity-owned lines, including Kareem Jackson’s Fly Guy Clothing Co., Terrell Owens’s ProToType 81, and Rob Nkemdiche’s Timeless Generation.

     

     lululemon Pops Up

     

    Yoga-inspired athletic apparel retailer lululemon will make a brief debut outside The Lawn at downtown’s GreenStreet during the Super Bowl. The brand prides itself on being a mixture of fashion, comfort, and technology to ensure your workout experience is as seamless as possible. From the racerback top, scuba hoodie, and crusher tights, I am a huge fan of rocking fashionable workout gear to game day festivities. Sporty-chic during Super Bowl is a touchdown in my book!

     

     LAUNCH with local designers

     

    The pop-up shop LAUNCH is open at the the downtown Houston Partnership Tower, so shoppers have the opportunity to find items created by Houston’s brightest and most creative fashion, jewelry, and home accessory designers. The 13 artisans create everything from handmade leather goods to colorful, globally-inspired dresses. Most of the designers chosen for LAUNCH don’t have a brick-and-mortar presence, so LAUNCH is the ideal space to elevate their brands while reflecting the city.

     

     The Galleria gives Red Carpet Treatment

     

    The Houston Galleria is offering an array of discounts, shopper amenities, and in-store events all in celebration of the big game! There are over 400 stores located at the famous Houston landmark, but I have my sights set on the Super Bowl Recharge Lounge located on Level 2 (between Saks Fifth Avenue and The Galleria Financial Center). The lounge features cell phone chargers, refreshments, luxury seating, and retailer giveaways. The lounge is open through Saturday (February 4) from 12 pm -7 pm and Super Bowl Sunday (February 5) from 11 am -6 pm.

     

    For added flair, there are several in-store events happening at Banana Republic, bareMinerals, Jimmy Choo, Sepohra, and Topshop to name a few.

     

    And at The Webster, the chic clothing and accessories boutique in the "jewel box" location just outside the main mall, noted designer Elisabeth Weinstock, who specializes in authentic, exotic snakeskin handbags and accessories, has created two special-edition items just for Super Bowl LI. The watersnake football retails for $1,040 and the watersnake helmut costs $2,165.

     

    The Galleria, as well as Simon’s Houston Premium Outlets in Katy is offering a Super Bowl Shopping Shuttle between each mall and the Downtown Visitor Center (Hilton Americas) through February 4. The shuttle will depart from each property four times daily for $20 per person, round trip. Shuttle riders will receive exclusive Super Bowl coupons and a mall Savings Passports ($10 value). For a full schedule, online reservations and payment, visit www.hgstravel.com/reservations or call 713-722-0395.
     
    Also, METRO Super Bowl bus service is available between The Galleria, the Hilton Houston Post Oak and downtown through February 5 (Pink Route), and from The Galleria, Hilton Houston Post Oak and NRG Park on February 5 from 11 a.m. until midnight (Blue Route). The cost is $2 each way, with service every 15 minutes.

     
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    TAILORED TRADITION

    Cult-favorite French denim brand Chevignon makes U.S. debut in Houston

    Gabi De la Rosa
    Jul 9, 2025 | 9:15 am
    Chevignon Galleria
    Photo courtesy of Chevignon
    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

    Heritage denim brand Chevignon has arrived in Houston, introducing its cult-loved leather jackets and customizable jeans to a new boutique in the Galleria. Known for its rugged style, the French-born label is expanding its presence in the U.S. with a store designed to appeal to loyal brand aficionados and fashion-forward newcomers. The outpost is complete with an in-store Denim & Repair Shop offering complimentary tailoring and one-of-a-kind customization.

    Located on the second level adjacent to the Westin Hotel, the new outpost is modeled after the brand's most successful stores in Bogotá and Medellín. At over 2,100 square feet, customers can expect a spacious and well-lit shopping experience. Light colored floors with handsome dark features lend themselves to the masculine energy of the store. The spacious fitting rooms, complete with lounge seating and oversized mirrors, make trying on the latest styles comfortable.

    The brand was founded in 1979 by Guy Azoulay, who was obsessed with American fashion, in particular the leather aviator jacket. With decades of success in Latin America and a massive following in Colombia, Ecuador, and Peru, Chevignon is widely known for its leather jackets, down coats, and denim.

    Comparable to Levi's or All Saints, a pair of jeans typically starts at around $130, while a leather jacket retails between $400 and $600. The brand offers denim, outerwear, footwear, and accessories with collections divided to focus 70 percent on menswear and the remaining 30 percent on women's styles.

    Chevignon's expansion into the U.S. was three years in the making. With broadening brand recognition at the forefront, expansion plans include opening 10 additional boutiques by 2030 in Houston, Dallas, Austin, San Antonio, and Fort Worth. These new stores will round out their portfolio to 102 brick-and-mortar stores, along with several partnerships in other large-format locations.

     Chevignon denim repair Chevignon’s in-store Denim & Repair Shop offers complimentary tailoring and custom patches for truly personalized jeans and jackets.Photo courtesy of Chevignon

    "When it came time to think about locations in Texas, Houston came to mind. We thought about the Houston rodeo, and we knew the city was right for the brand," Chevignon brand manager, Diego Alvarez Salazar, tells CultureMap. "We wanted to be part of the place where people were moving to and investing in, and that was in Texas."

    One of the stand-out offerings at Chevignon is their Denim & Repair Shop. Customers who purchase denim are treated to complimentary, bespoke tailoring to ensure the best possible fit. The store also offers a wide selection of patches, pins, and accessories to completely customize leather and denim jackets, as well as jeans. While there is a cost for the accessories themselves, the complimentary customization services ensure a one-of-a-kind look for every customer.

    "I always tell people that my first 'grown-up' pair of jeans was from Chevignon," says Bogotá-native, Luisa Babarczy. "Their denim is something that lasts forever. Now that they are here in Houston, I am so happy to be able to buy my daughter her first Chevignon denim jacket."

    Chevignon Galleria
      

    Photo courtesy of Chevignon

    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

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