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    Gone Country

    What to wear: Super Bowl takes a Texas twist for partygoing with a hip Western edge

    Heather Staible
    Heather Staible
    Jan 30, 2017 | 10:15 am

    Dressing for Super Bowl parties requires much more than sedate LBDs, but much less than a ball gown. Think stylishly sexy, edgy and fun. And, since the big game is here in Houston, it’s the perfect time to add sophisticated sass with a Texas twist.

    That's particularly true for The Big Texas Party, which CultureMap is hosting with ESPN Radio and SB Nation Thursday night at Silver Street Studios. With barbecue from 10 master pitmasters, plenty of bourbon and beer, and a performance from Texas country honky-tonk singer Bart Crow, it's one Super Bowl party that is perfect for guests to dress in their best Texas chic.

    We aren’t advocating full-on rhinestone cowgirl (unless that’s totally your thing, in which case, sparkle on ladies!) but rather injecting elements of Western style into your wardrobe. Spring 2017 is laden with Wild West influences like leather, fringe, floral prairie dresses and pearl button snap shirts. Anna Sui, Coach, Ralph Lauren and Rodarte all jumped on the Western express for spring and between Super Bowl parties and the Houston Livestock Show and Rodeo, the timing couldn’t be any better.

    A head-to-toe Western look may straddle the line in between costume and chic, so it’s all about nuanced details.

    Stateline Designs creator Ellyse Espinoza hand-prints all of her graphic Houston and Texascentric T-shirts and tanks, and takes a cheeky, witty approach to her shirts. She translates Super Bowl style by pairing a “HTX” or sparkling “Tejas” T-shirt with a party skirt, bold jewelry and most definitely boots.

    Boots are always a kickin’ foundation and extend far beyond a basic pair of Ropers. Glam girls can liven up a look with tall boots, booties and heels in bold colors, exotic skins and handmade detailing. They beg to be the stars of the show, and let’s face it, much more comfortable to stand in for hours.

    “Super Bowl parties are the perfect time to dress up with your boots, like leather leggings and dressy top or if you want less Western, booties with a great dress,” Maegan Hulme, director of merchandising for Lucchese said. “The Celeste is a hand-tool edged bootie with wings. Falcon fans will love them.”

    Coach takes a decidedly edgier take on Western with its spring 2017 collection, blending punk elements with the classic cowboy shirt for a look that’s tough and sassy. Ralph Lauren dressed up the cowboy shirt for 2017, putting it with a sequin skirt that exudes movement and sexy heels.

    Whether you channel a preppy cowgirl or edgy southern style, winning the Western look is a snap on the Super Bowl party circuit.

    -------------

    A few tickets remain for The Big Texas Party. Tickets can be purchased here.

    Edgy cowgirls can embrace the Wild West with the newest Coach collection.

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    UNIFORM UTOPIA

    Luxury scrubs brand FIGS opens first Texas location in Rice Village

    Gabi De la Rosa
    Dec 4, 2025 | 9:15 am
    FIGS Rice Village
    Photo courtesy of FIGS
    FIGS will open its new Rice Village Community Hub on December 6.

    Healthcare apparel company FIGS is opening its first brick-and-mortar store in Texas with a new Community Hub in Rice Village. The retail space is designed to serve both as a store and a gathering spot for the city's healthcare community.

    The Rice Village location opens this Saturday, December 6, with a public grand opening event on December 13 from 6 to 8 pm featuring giveaways, music, food, and drinks from local vendors. Joining outposts in Los Angeles, Philadelphia, and New York City, the Houston location is the fourth Community Hub for the company and the only location in the South.

    The store will carry the full range of FIGS products, including scrubwear, loungewear, and accessories. It will also host events and programming focused on healthcare topics, offering visitors opportunities to meet and share experiences.

    At the new FIGS boutique, shoppers will find the Color Clinic, offering scrubwear in core colors with rotating seasonal options. The store also has a Customization Station, which provides embroidery for names, titles, practice or hospital logos, and local icon options available only at Community Hubs. Personalization is also available for scrub caps, outerwear, and accessories.

    FiGS The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram

    The brand, founded in 2013 by Heather Hasson and Trina Spear, is known for fashion-forward medical uniforms made from a proprietary fabric with four-way stretch, antimicrobial technology, moisture-wicking, and wrinkle resistance. Hasson and Spear began selling directly to healthcare workers in Los Angeles-area hospital parking lots before growing their presence as an online retailer.

    CEO and co-founder Trina Spear believes Rice Village was the perfect choice due to its proximity to the Texas Medical Center. She said the company wanted a space that supports Houston healthcare professionals and gives them a place to shop and connect.

    "Houston is home to the Texas Medical Center, the largest medical complex in the world, and we are honored to bring a FIGS Community Hub to this city. This space is designed to serve and celebrate Houston healthcare professionals," said Spear. "Our Community Hubs create opportunities for customers to not only shop in a way that never previously existed, but to connect with each other and with FIGS on a deeper level."

    FIGS Community Hub, 5515 Kelvin Dr., Suite 130, 77005

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