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    More Than Shopping

    Faux lashes for everyone! Fashion on Sale goes glam with beauty demos, a braidbar & more

    Heather Staible
    Jan 10, 2012 | 6:08 pm
    • The Do Bar will be braiding hair all weekend and giving a Braid 101demonstration Sunday.
    • Makeup artist Edward Sanchez will offer fab faux lashes to everyone attendingFashion on Sale, along with tips on the best way to apply them.
      Photo by Alejandro Montoya
    • Azur West stylists will show off the newest hair extension trends and technologyat 10 a.m. Saturday.
    • At the VIP preview party Friday night, Cerón will pluck one party girl from thecrowd and give her a spring-worthy hairstyle. (He's shown here backstage atFashion Houston.)
      Photo by Michelle Watson/LastNightPics.com

    Fashion and beauty go hand-in-hand, so it just makes sense girls should have some glam to go with all the ridiculously amazing deals at CultureMap’s Fashion on Sale event Friday through Sunday at West Ave at River Oaks.

    Cerón, Edward Sanchez Cosmetics, The Do Bar and Azur West will all have a presence at the event, showing shoppers how to expertly apply lashes, perfect the fishtail braid, add luxurious extensions and jump ahead to fresh spring hairstyles. Between live demonstrations and the chance to get pampered in between shopping stops, there’s something for everybody.

    Makeup whiz Edward Sanchez is giving away a pair of his exclusive faux lashes to every person at Fashion on Sale, with tips on how to apply them in the first place. At home. By yourself.

    At the VIP preview Friday night, Cerón will pluck one party girl from the crowd and give her a spring-worthy hairstyle. He and his team are also styling the models during the Tootsies/Elaine Turner fashion presentation, so there are plenty of opportunities for some springspiration.

    Sanchez and his team will also be on hand all three days during Fashion on Sale, introducing his exclusive faux lashes. The makeup whiz is giving away a pair to every person at Fashion on Sale who provides him with an email address, and taking it one step further by teaching classes on just how to apply them in the first place. At home. By yourself.

    “I have a foolproof technique to put them on that I will reveal at Fashion on Sale. I will show how to make lashes work for you, because lashes are luscious, romantic and sexy,” Sanchez says.

    The lashes will be available at his Edward Sanchez Vanity Lounge spot at the Fashion on Sale event. He will also chat about products and spring color trends throughout the weekend.

    West Ave. retailers The Do Bar and Azur West are keeping shoppers ahead of the curve with demonstrations during Fashion on Sale weekend. Azur West is taking the stage to show off the newest hair extension trends and technology at 10 a.m. Saturday and then will be selling exclusive Shu Uemura products at a discount and hair styling.

    If you ever had questions about hair extensions, this weekend is the time to ask, as Azur stylists will be on hand to talk about extensions and how they work. Book an extension appointment at Fashion on Sale and Azur West is giving special discounts on extension applications.

    The Do Bar will be on hand Saturday and Sunday with a braid bar, where shoppers can sign up for discounted braid services. A headband braid, a side French braid and a fishtail are among the choices for shoppers. Sunday at 11 a.m., braid experts from the blowout bar will break down the mystery behind the twisted locks with a Braid 101 presentation. Makeup artist Sarah Tucker and her talented team are also setting up a lash bar (independent of Sanchez) selling and applying an array of lashes for $12. Tucker estimates it takes a total of 10 minutes to apply a set of lashes.

    Both salons are also coiffing the models, which will be showing off spring styles for Lot 8/Chloe Dao, CrOp by David Peck, Marlo Miller Boutique and Hello Lucky Saturday and Sunday.

    Admission ranges from $20 for a weekend pass to $75 for the VIP party Friday night. For more information or to purchase tickets, click here.

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    news/fashion

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    FALL FÊTE

    Texas luxury boutique collabs with Houston designer for new fashion brand

    Gabi De la Rosa
    Sep 10, 2026 | 10:46 am
    Saint Bernard x Lyndsey Zorich
    Photo courtesy of Saint Bernard
    Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

    River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

    Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

    Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

    Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

    The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

    A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

    “Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

    That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

    "She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

    lyndsey zorichriver oaks districthouston shoppingsaint bernard houston
    news/fashion
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