Crowdsourcing
You decide which art gets into MFAH: Gift of Gift of brings people's choice &debate to show
Want to shape the collection at the Museum of Fine Arts, Houston, but don't have the cash to buy and donate works by your favorite artist?
Well, Saturday is your big day, thanks to the the third annual "Gift of Gift of" event — an exhibition and voting party where photography fans pool their funds to purchase images for the MFAH's photo department. This year's bash will be held from 8 to 11 p.m. at the Caroline Collective.
"Basically, everyone at the party gets together and acts as a single donor," says Natalie Zelt, the MFAH photography associate who started the Gift of Gift of (GoGo) project in 2009 with a group of five other Houston arts enthusiasts.
"Each guest at the event gets three of those paper carnival tickets, which can be placed in the small ballot boxes beneath each of the pieces in the exhibit. People can use all their tickets on one work or spread them out throughout the show.
"We always love to see people debating about where their votes should go."
Admission to the party is $30 in advance and $40 at the door. At the end of the evening, the money goes towards purchasing the pieces with the most votes. As a rule, all works in the exhibition must be priced below $300 and the artists who created them mustn't have any existing pieces in a major institutional collection.
"We tally the votes and use the money to get as many of the top-ranking photographs as we can," Zelt explains. "We just buy until we run out of money."
This year's Gift Of show received more than 200 entries from across the country, as well as a fair number of international hopefuls. Project organizers make the initial cuts, which are sent to the particular institution set to receive the voter-based gifts. This year, photography curators at the MFAH — which is not directly affiliated with the Gift Of organization — selected 17 pieces to be displayed at the Caroline Collective.
"The event first started because we [the founders] were seeing works by amazing emerging artists, but none of us were in a financial situation that would allow us to gift pieces we felt were important to major collections," Zelt says.
"With this crowdsourcing method, though, we can actually decide what goes into a museum. It's a model we hope to spread to other cities in the future."