Houston nightclub Rich’s has reopened its original location on San Jacinto, but the venue aims to reach a broader audience than it did as a LGBTQ-focused dance club.

First opened in 1983, owner Jeff Harmon moved Rich’s to 202 Tuam in 2019. Earlier this year, Harmon rebranded the property that property as the Montrose Country Club, an all-day restaurant and bar with a pool. Those changes paved the way for Rich’s to return to 2401 San Jacinto with an upgraded audio-visual system and a refreshed interior.

While Rich’s will always welcome the LGBTQ community — it will host the official afterparty for this year’s Pride Parade on Saturday, June 28 — its new iteration is primarily an event space that will host everything from weddings and corporate meets to concerts of all musical genres. Notably, Rich's will only be open for events and concerts. It won't be open on weekends for regular service.

“It is now a multipurpose venue open to all types of events,” entertainment consultant and talent booker Rich Pangilinan tells CultureMap. “It is no longer strictly a nightclub. It is no longer just a LGBT venue.”

One of the most noticeable changes is the interior. Instead of the dark walls one might expect in a nightclub, the walls and floor are a more neutral shade.

“Event planners can come in and hold different types of events that are catered to their needs. There’s no limitations to this venue now,” Pangilinan says.

Harmon also invested $1 million into upgrading the lights and sound, according to Pangilinan. Rich’s is one of a handful of venues in Houston using Void speakers, an internationally-recognized name for venues of this type. Since it reopened in April, the venue has hosted hip hop concerts and a performance by superstar DJ Paul Oakenfold.

“Jeff is proud of the way the renovations have turned out. It’s a lot more upscale,” Pangilinan says. “Previously, the second floor had multiple rooms. They've been removed. It’s one big space with areas for people to socialize.”

For the Pride Parade party, Rich’s will host Italian DJ Danny Verde. The evening will also include photo installations, surprise performances, and pride-themed cocktails. Tickets start at $25 for general admission with various VIP packages available. Get more details at the Rich’s website.

  

Courtesy of Rich's

The new Rich's intends to be a concert venue.