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    more than just potatoes

    Big fish in a small Boise: Ex-Houston Ballet star Trey McIntyre named CulturalAmbassador

    Steven Devadanam
    May 20, 2010 | 6:14 pm

    Former Houston Ballet star and choreographer Trey McIntyre and his company, the Trey McIntyre Project, have been awarded the title of Cultural Ambassador by the mayor of Boise. The award includes a $25,000 grant.

    "It confirms the reason we moved to Boise in the first place," McIntyre told CultureMap in an interview. "We're here to truly be a partner with the community and not just have the goal of putting on a great show, and living out the idea that arts can be a major force in the community."

    Trey McIntyre Project formed in 2008 and is renown for incorporating classical and contemporary music into performances, including jazz and native Blackfoot pow-wow music, as will as tunes by Paul Simon, Nina Simone and The Polyphonic Spree. McIntyre has won numerous grants from the National Endowment for the Arts and has choreographed for New York City Ballet and American Ballet Theater.

    McIntyre has long-held ties with Houston. While a student at the Houston Ballet Academy in 1989, he was named Choreographic Apprentice to the Houston Ballet — a position created especially for him. Regarding his relationship with the city he said, "My ties to Houston are so strong; it's always home to me. We plan tours there as often as possible."

    "We'd been working with the city on funding for two years, since we moved to Boise," Trey McIntyre Project executive director John Michael Schert said. "We chose Boise over every other city, after evaluating Houston, Washington, D.C., Portland and San Francisco, all of which were very interested in hosting us. But as pioneers ourselves, Boise called out to us."

    The company has thoroughly enjoyed representing Boise's cultural offerings while on tour. "We're like a football team — as we branch out, we represent Boise and garner fans," Schert added. "We have hundreds of Boisans who follow us on tour." And they have a lot to be proud of. Explained Schert, "The Trey McIntyre Project is aiding in the economic development of the city; we bring lots of press on a national scale that wasn't covering the city's arts and culture prior.

    "That the company has been named the first cultural ambassador is an honor and very unexpected. I think the city is realizing just the effect we're having on individuals, donors, and also the government — what we're doing to improve quality of life and economic development. We've had stories in every major daily newspaper."

    Mayor Dave Bieter has long promoted arts as an economic driver, but historically there has been little financial support from the Boise city government for arts groups. The mayor and departments of Art and History and Economic Development have created the Cultural Ambassador award from a one-time boost funded by $105,000 received from the Union Pacific Railroad for the lease of railroad tracks in southeast Boise.

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    50 years of TRF

    First Renaissance Festival since owner's death draws strong attendance

    Jef Rouner
    Dec 10, 2025 | 12:45 pm
    Texas Renaissance Festival
    Photo by Steven David Photography
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    Those who were worried about the Texas Renaissance Festival (TRF) not performing well the first year after a court mandated its sale and the death of its founder can rest easy. The final gate totals show that the 2025 season was just as well attended as previous ones.

    “The 51st annual Texas Renaissance Festival was another successful season thanks to our wonderful guests and dedicated team members,” TRF marketing director Tyler Moyer said. “Our team worked tirelessly to bring the magic of the Renaissance to life every weekend, and we’re grateful that our patrons love us more and more with every passing year. We’re so thankful to everyone who helped make this another great event, and we can’t wait to welcome folks back in 2026.”

    In total, 492,910 patrons visited TRF over its eight themed weekends, with almost 100,000 coming through the gates for the final, extended Christmas weekend alone. On Friday, November 28, some, including this reporter, might have felt the event felt too crowded. Still, people made merry in medieval Santa costumes and the occasional Krampus.

    While attendance was down about 8 percent from 2024 (533,356), that year featured many 50th anniversary celebrations. Over the past five years, TRF has averaged about 486,000 visitors according to the TRF media office. The numbers for 2025 are even more impressive considering that the last week of October featured torrential rain across the Houston area.

    There was much concern about how well the festival would run. Earlier this year, founder George Coulam lost a court case mandating that he sell the festival after Coulam attempted to back out of a deal with Austin developer Meril Rivard. The matter was further complicated by Coulam's death in May, throwing the appeal process into chaos.

    Throughout the tangled legal maneuverings, everyone running the festival vowed to keep it going just as it is. Grimes County Judge Gary W. Chaney appointed a pair of special masters to administrate TRF at the top while the matter sat in court, which they appear to have done flawlessly if the gate receipts are any indication.

    Now that the season is over, all parties involved with the lawsuit will have free rein to continue the fight and another indicator of how popular and profitable TRF is. The 90 day appeal window open to Coulam's beneficiary closes in early 2026, Hopefully, the matter will be settled before the next season looms.

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