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    economy news

    Houston suburb clocks in among best job markets in America

    Amber Heckler
    Jun 10, 2024 | 11:00 am
    Woodlands Waterway Arts Festival
    The Woodlands ranked No. 24 out of 343 U.S. cities.
    Photo courtesy of The Woodlands Arts Council

    In a surprising turn of events, it's not Houston proper that's earning recognition for its job market, but The Woodlands. The north Houston suburb boasts the No. 24 best job market in the nation, according to a new report by SmartAsset.

    The study examined 343 U.S. cities across six main data points from 2021 and 2022, for which the most recent data is available: A city's unemployment rates; median income to housing payment ratio, commute times, the percentage of remote workers, the percentage of employed residents with health insurance, and income growth between 2019-2022.

    The report discovered that The Woodlands has a 4.8 percent unemployment rate, and its residents' median earnings landed at $73,079 annually. The average housing costs in The Woodlands make up 28.7 percent of an individual's yearly income, which can be estimated at about $1,750 per month.

    Remote-work flexibility was another major consideration in the study. Working from home means no real commute time, as long as you don't count the time it takes to get out of bed and walk into the home office. Unfortunately for The Woodlands, a majority of workers are commuting to their jobs, and only 24.5 percent of employees work remotely.

    For those who do need to drive to-and-from work, a separate SmartAsset study on remote workforces discovered the average commute time in The Woodlands is about 27 minutes long.

    Houston fell far behind in the report, landing at No. 272 out of 343 total U.S. cities. The city's unemployment rate is only 5.9 percent, but its residents' median earnings barely tip over $38,000 a year. Only 11.5 percent of Houstonians work from home, and their housing costs account for 39.4 percent of their total income.

    Houston ranked outside the top 20 best cities for tech workers earlier in 2024, further highlighting a significant downward shift in the employment atmosphere for the region.

    "With costs of living skyrocketing in recent years and the demand for different skill sets changing, job seekers must be resourceful to find opportunities that best suit them," the report said. "This could mean relocating for higher income, an improved work-life balance, growth potential or benefits."

    Other Houston-area cities that made it in the top 200 in the report are:

    • No. 99 – Sugar Land
    • No. 113 – Pearland
    • No. 172 – League City
    The full report and its methodology can be found on smartasset.com.
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    houston holiday traditions

    Houston star Lizzo to lead Thanksgiving parade, En Vogue for tree lighting

    Eric Sandler
    Oct 26, 2026 | 4:04 pm
    Lizzo RodeoHouston
    Courtesy of Houston Livestock Show and Rodeo
    Lizzo will serve as Grand Marshall for the Thanksgiving Day parade.

    Houston Mayor John Whitmire has shared plans for two of the city’s most beloved holiday traditions: the 77th Annual H-E-B Thanksgiving Day Parade and Deck the Hall: The Mayor’s Holiday Tree Lighting Concert.

    Scheduled to begin at 9 am on Thursday, November 26 (Thanksgiving Day), organizers have recruited Houston-born superstar Lizzo to serve as this year’s grand marshall. Houston native and current Miss America 2027 Regan Hutsell will join the celebration as a special guest.

    “Welcoming Lizzo home as our Grand Marshal is a proud moment for Houston,” Mayor Whitmire said in a statement. “Her journey reflects the talent growing in our neighborhoods and communities. We look forward to gathering downtown this Thanksgiving to celebrate with our families and share this Houston tradition.”

    A proud Alief Elsik High School alum and former student at the University of Houston, Lizzo made a splash earlier this year with a sold-out debut performance at the Houston Livestock Show & Rodeo. The Elsik marching band will join its distinguished alumnae at the parade.

    This year’s parade will feature 15 floats and 10 giant balloons, including a 50-foot Popeye, a 50-foot Santa Elmo, and a 40-foot Cookie Monster, as well as returning favorites such as the 40-foot H-E-Buddy, the University of Houston-Downtown’s 40-foot Ed-U-Gator, and the 25-foot Howdy. Other performers include RaeLynn paying tribute to Dolly Parton, Christian recording artist Micah Tyler performing “Little Drummer Boy,” and the Apache Belles performing their signature kick line.

    “The H-E-B Thanksgiving Day Parade is a celebration of everything that makes Houston

    extraordinary: community, tradition, and bringing people together,” said H-E-B executive Lisa Helfman. “From the students who march through downtown to the families who gather along the route each year, this tradition reflects the heart of our city. H-E-B is honored to help bring this celebration to life and excited to welcome Houston’s own Lizzo home for a memorable Thanksgiving with the community we’re privileged to serve.”

    The parade is free to attend, but reserved seating is available for $30-39, depending on the section. Get more details at houstonthanksgivingparade.org.

    The tree lighting ceremony and concert will take place on Saturday, December 5 from 4–9 pm at Hermann Square outside City Hall. Also free to attend, the concert will feature performances by En Vogue, MAJOR, and Jessica Sanchez.

    “Deck the Hall brings Houstonians together to celebrate the season and the community we share,” said Mayor Whitmire. “This year, we’re giving families even more to enjoy with an expanded Winter Wonderland, outstanding performers and the lighting of our city’s holiday tree. I thank Reliant and all of our partners for helping us keep this holiday tradition free and welcoming to everyone.”

    In addition to the concert, the event’s Winter Wonderland will feature carolers, school groups, and DJs. Attendees can also expect an ice luge, complimentary hot chocolate, free photos with Santa.

    “There’s something special about seeing downtown Houston come alive for the holidays, and Reliant is proud to once again help bring this beloved tradition to our community,” said Reliant senior vice president Bill Clayton. “With great music, holiday lights, our fan-favorite blinking Santa hats and even more to enjoy this year, Deck the Hall gives Houstonians a fun, free way to celebrate the season together right in the heart of downtown.”

    Lizzo RodeoHouston
    Courtesy of Houston Livestock Show and Rodeo

    Lizzo will serve as Grand Marshall for the Thanksgiving Day Parade.

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