the new tech cities

Houston falls behind other Texas cities in new ranking of best U.S. tech hubs

Was Houston snubbed on a new list of the best tech cities?

In a recent report analyzing metrics for best cities for tech hubs, Houston failed to crack the top 20 — unlike a few other Texas cities.

The new report, "The Top Tech Cities in the US: Ranking 100 Cities in 2024," by online security experts Cloudwards, examined 100 tech-reliant cities in the nation across 17 key indicators, including salaries for information technology professionals, a city's cost of living, internet quality, job opportunities and tech-related companies, and more.

Houston is the No. 22 best tech city in the nation, just barely missing the upper third of Texas cities; the Dallas suburb of Plano outshone them all at No. 4, and its neighbor Frisco came in at No. 10. San Antonio ranked a few spots ahead of Houston, at No. 18, possibly taking some inspiration from tech-hub Austin, which made No. 7.

Here's how Houston stacked up in the major categories in the study:

No. 13 – Livability
No. 16 – Career and Education
No. 40 – Tech Community
No. 44 – Innovation and Entrepreneurship
No. 53 – Internet Coverage and Quality

Looking at these metrics, it's apparent why Houston ranked so low. Although the city is prepared to get to work — with great career and education opportunities and a high livability rating — it's not necessarily using that leg up to its advantage. Internet coverage lags behind a large portion of other cities, and opportunities for collaboration and entrepreneurship are not providing great incentive to kick that into a higher gear.

Austin's spot in No. 7 behind Plano's No. 4 might be surprising, but, according to the report, the Texas capital's higher cost of living is to blame.

"Texas’ capital, Austin is a good place for startups since it’s easy to find top talent, initial capital and inexpensive office space," wrote the report's author. "However, due to the rapid rise in population (3 percent between 2021 and 2022), the cost of living has increased and access to good real estate has become more costly. Even so, the city’s distinct culture, access to educational opportunities and work-life balance continue to make Austin a popular choice for many IT professionals."

With many employers still embracing remote work, having a good wifi connection can make or break a person's ability to work from home. It seems that helped Plano, as 96 percent of households in the Dallas suburb have internet access, which was the single best connection rate of any city in the study.

Frisco also topped out in one category in particular, earning the title as "the most livable city in the U.S." according to Cloudwards.

Average salaries for IT professionals in Frisco come out to about $95,516 annually, which is only a $217 difference from Plano at $95,733. Given Houston's middling rank on the list above, no data was shared.

Nationally, the cities that round out the top five most tech-savvy cities in the U.S. are:

No. 1 – New York City, New York
No. 2 – Washington, D.C.
No. 3 – San Francisco, California
No. 4 – Plano, Texas
No. 5 – Jersey City, New Jersey

innovation technology reports houston

capture the moment

New Houston company connects businesses with reliable influencers

Photo courtesy of Same Day Reels

Same Day Reels can handle the social media video aspect of company events.

If an event doesn't happen on Instagram, did it even really happen? In today's social media-driven age of branding and audience engagement, the answer increasingly is no.

Houston entrepreneur Karen De Amat is looking to fill the online content creation needs of companies with her new venture, Same Day Reels, which launched this week. It will serve as a platform to connect companies and brands with talent that can help turn an event into a viral moment as it is happening.

"Events move quickly, and social media moves even faster,” said De Amat. “Same Day Reels was built to help brands capture the moment while it still matters. We are creating a more efficient way for businesses and creators to work together. Brands need content faster, and creators need more opportunities to turn their talent into real work. Same Day Reels brings those needs together.”

The company is focused on adding livestreams and concurrent short video content to "activations, launches, fundraisers, grand openings, conferences, hospitality experiences, and private celebrations." Such content can significantly increase the visibility of a product or brand according to digital marketing brands like Wyzowl, whose data found 63 percent of people in 2026 prefer to learn about new products via short video.

Packages offered by Same Day Reels will include filming, editing, and publishing content within hours of the targeted event. Prices for these service packages are not yet available on the Same Day Reels website, which still says the company will launch in June, nor is there a list of content professionals who will be the talent side yet.

De Amat says that her content creation platform will be a way to preserve the excitement of events and launches by enshrining them with immediate social media-driven memories.

“Event content is no longer just something you post after the fact,” De Amat said. “It is part of how people experience, remember and share the moment.”

Previously, De Amat is also the founder and CEO of Social Behavior, an influencer marketing company she launched from her home in 2014. It quickly garnered an array of clients and thrust De Amat into the spotlight, including numerous appearances on Fox 26's The Isiah Factor. Influencer Marketing Hub named her one of the top CEOs of influencer marketing companies in Houston in 2025.

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