This week, I reached out for a new Original Filled Doughnut, a revved-up spinoff of Krispy Kreme's legendary plain Original Glazed Doughnut — KK's first-ever tinkering of its biggest seller in America in its 80-plus year history. There are 1,400 KK stories across America, including a few in Houston, plus KK doughnuts are sold in 12,000 supermarkets coast-to-coast.
Krispy Kreme is actually giving away the new Original Filled Doughnut at its Houston locations on Saturday, June 22.
Or course, Krispy Kreme has sold regular filled jelly-filled doughnuts before, but those are easy to make. You just stick a jelly injector into the shell doughnut. The big mystery here is, how do they get the filling in a ring doughnut? Hey, it took me years to figure out how Pizza Hut managed to hide extra cheese in its crust. I'm not ready to ponder Krispy Kreme's hocus-pocus.
If I had to guess, instead of one injector tube like for a jelly doughnut, Krispy cream has a whole bunch of mini-injectors that fill the ring from below. Why ruin the fun, just don't turn your doughnut upside to look for holes. No fair peeking. KK's new Original Filled Doughnuts come in two flavors: chocolate and vanilla cream.
Here's the Original Filled Doughnut breakdown: a regular Krispy Kreme glazed doughnut filled to the gills with gooey cream. Given a choice between chocolate and vanilla, I always go chocolate, and this holds for everything from birthday cakes to Frostys at Wendy's.
Total calories: 280. Fat grams: 15. Sodium: 115 mg. Carbs: 35 g. Dietary fiber: 1g. Protein: 3 g. Manufacturer's suggested retail price: $1.29, but the price per doughnut goes down the more you buy. You're being financially foolish unless you eat a whole dozen by yourself. I'm kidding, of course. Eight or 10 in one sitting should be plenty. Like every doughnut on Krispy Kreme's menu, it's best to eat 'em warm. Just wait for the "Hot" sign to flash and pounce.
While this is the first time Krispy Kreme has doodled with its flagship doughnut in America, it did try a cream-filled version a few years ago in the Dominican Republican — hardly your typical test market for U.S. fast food creations. Krispy Kreme is tying its new Original Filled Doughnuts to the 50th anniversary of the Apollo 11 moon mission.
That's because back in 1969, Krispy Kreme was onsite at the Apollo 11 launch at Cape Kennedy. For you history buffs, Cape Canaveral was called Cape Kennedy from 1963 to 1973, when Florida voters decided to change the name back to Cape Canaveral. Fun fact: Years later, I lived in Cape Canaveral during the early years of my fabulous journalism career. I lived in the same apartment building as Glen Macnow and his wife. We were both rookie reporters for the local newspaper and very close friends. Eventually I moved to Arizona, and Macnow became a sports radio icon in Philadelphia. He's written a bunch of books and owns a micro brewery and is wildly successful. (I dislike him intensely now.)
I used to play tennis at the public courts in Cape Canaveral and you literally felt the ground shake whenever they launched a rocket, most of which were unannounced, secret military missions. Residents never knew when one was scheduled. Not to be self-centered, but those rocket launches totally messed up my service motion.
Back to Krispy Kreme's new creation. If you groove on KK, you will celebrate this as a one giant leap for doughnut-kind. Krispy Kreme doughnuts are really good. It's hard to mess up a doughnut, even day-olds are good. Just nuke then for 10 seconds and they're good as new.
If you're a Shipley or Dunkin' fan, you'll find the new KK offering just another over-sugared, overpriced, disappointingly small doughnut. I would have preferred a darker, thicker fudge filling. Unless you can fill potholes with chocolate cream, it's not thick enough for me. I'm a Shipley guy normally, but a very underrated doughnut is Entermann's, sold in finer supermarkets and some that aren't so fine.
Another fun fact: I was the first customer when Krispy Kreme finally arrived in Houston in the last '90s. I sat in a lawn chair, wrapped in a blanket all night like an idiot. What did I get for my patience and anticipation? Nothing. Just like when Reg "Third Degree" Burns and I were the first persons to buy a ticket and ride Houston's new light rail in 2004. I remember we got on the rail car and the Houston Chronicle's transportation reporter was on there, waiting to interview me as the "first rider." I said sure, and he asked me about a dozen questions, Finally, I said, "you know that I work the Chronicle, right? You need to interview somebody else." Even after I told him who I was, he still had no idea who I was.
Maybe I need to start hanging out with co-workers more.
Ken Hoffman reviews a new fast food restaurant item every Wednesday. Have a suggestion or a drive-thru favorite? Let Ken know on Twitter.