Be afraid, be very afraid
About Facebook: Latest face recognition technology evokes Big Brother fears
Your face is under siege. Facebook knows who you are, and now it's going to exploit it.
On Tuesday, Facebook announced that its face recognition technology — the ability for Facebook to identify you and other individuals in photos and suggest tags to you and your friends — was going global. Although the feature has been available to U.S. users since last July, the recent worldwide declaration has caused an international frenzy.
And there's cause to freak out. Sure, this new capability makes the arduous photo tagging process a thousand times easier — what could be better than Facebook reading your mind and knowing who your friends are before you do?
Oh, wait a second. Facebook's latest stunt makes the Big Brother theory look like chump change.
Now don't get us wrong. You can opt out of face recognition if this whole system has you skeeved. But that doesn't stop Facebook from recognizing you and your friends' faces across the social network.
What happens when Facebook has amassed millions of voluntarily identified faces? What happens when Facebook search queries are answered entirely with positively identified face results? Then what?
Nah, the future of online privacy isn't in jeopardy. It's under attack.