Hometown Glory
Sweet shades and trash matching put Houston entrepreneurs on Top 100 list
Whoever said there's nothing new under the sun never met an entrepreneur.
As Entrepreneur Magazine writes, entrepreneurship at its best is "A bold concept perfectly in sync with the moment."
And with Houston such a magnet for big thinkers and industries set to ride out the recession, it's no surprise two enterprising locals made the magazine's annual list of 100 Brilliant Ideas.
Blurring the lines between consumer object and art, hometown designer Melissa Borrell made her name with the ingenious pop-out pendant jewelry. But Entrepreneur digs Borrell's equally eye-catching Fantasy Shades — pull-down window treatments with the view you want screened on them (cherry blossoms, Roman umbrella trees, the Golden Gate Bridge) so you can cover up the view that you have (a brick wall, trash bins, your naked neighbors).
And when it comes to garbage, people always say that someone's trash is someone else's treasure. But it wasn't until Houstonians Chad Farrell and Brooke Betts Farrell created RecycleMatch that someone actually tried to get the two parties together.
Describing themselves as "the E-Harmony of trash," RecycleMatch connects companies with products to get rid of with companies that can use the raw materials, saving both parties money and reducing industrial waste.
Two brilliant ideas in a city like this? We think these two are just the beginning ...