KHOU 11, the CBS affiliate in Houston, and CultureMap, Houston’s daily digital magazine, are starting a content sharing partnership spanning television, web, digital and social media platforms.

“We are very excited to kickoff this collaboration with CultureMap,” said Susan McEldoon, KHOU president and general manager. “We are always looking for fresh, new ways to better serve our local audience.

"This relationship provides both of our organizations the opportunity to enhance our product with quality content that is relevant, unique and local.”

“CultureMap is pleased to work with KHOU 11 on such a dynamic partnership with such a great partner,” CultureMap CEO Stephen Newman said. “Our goal as Houston’s daily digital magazine is to provide the most up-to-date news and information on Houston culture, lifestyle and quality of life.

"As a result of this partnership, we will heighten our audience experience of the site, providing deeper insider intelligence and a platform for discussion.”

Starting immediately, KHOU 11 will feature CultureMap content in live programming, including the “CultureMap Moment” in newscasts and segments on its morning talk show Great Day Houston. KHOU 11 will also expand its online offerings by linking to CultureMap content.

“KHOU 11 digital users will have immediate access to the latest information from CultureMap, including what’s hot on the social scene, the best in local cuisine, home & design, fashion — the list goes on. Headlines will be updated daily and available with a click on KHOU.com and by downloading the KHOU 11 app for smartphones and iPad,” added Christine Di Stadio, KHOU 11 director of digital media.

Likewise, CultureMap will feature the latest news and featured videos from KHOU 11 on its homepage and throughout the site. Plus, breaking news from KHOU 11 will be updated instantaneously on CultureMap as it happens.

“Our highly regarded editorial team and contributors will work closely with KHOU 11’s award-winning news teams to report on stories, places and people that matter in the greater Houston area,” CultureMap editor-in-chief Clifford Pugh said. “Our goal is to establish a network of information sharing that is mutually beneficial to both news organizations.”

“We both know Houston and are dedicated to telling compelling stories about this great city,” said KHOU 11 executive news director Philip Bruce. “It’s really like two old friends coming together to share things they’ve learned about a place they love.

"And the great thing about it is that we’ll never run out of stories to tell.”

Watch Clifford on the first CultureMap Moment: