For the first time since 2011, the Houston Livestock Show and Rodeo is raising ticket prices, with the greatest increase at the most expensive levels.

The price for the priciest seats at NRG Stadium — Row 1 at the Chutes — has been hiked to $350 from $300, while the cost for sitting in Rows 2, 3, and 4 at Chutes level is jumping to $300 from $200. Action Seats will rise to $100 from $86, while the Chairman's Club will remain at $100 each.

Other price changes include relatively modest increases at Loge Level ($25 from $21), Field Side ($30 from $25), Field End ($30 from $24), Club Level III End Zones ($35 from $30), Club I North End Sideline ($40 from $36) and Club Level II South End Sideline ($40 from $33.)

Upper Level seats will stay at $18, SRO tickets will remain at $16, and Value Wednesday admission at the Upper Level will remain at $10.

Rodeo officials says tickets are still well below averages for comparable concert and sporting events in Houston and around the nation.

Since the last price increase, improvements have been made in lighting, video, sound systems and the entertainer stage, video boards have been enlarged, more educational exhibits have been added and scholarships have been increased, according to Rodeo officials. They say the ticker price hike will lead to further improvements and additional educational programs.

On Wednesday, the Houston Livestock Show and Rodeo awarded $7.5 million in scholarships to more than 400 students from the Houston area in the second of five spring/summer scholarship ceremonies. The scholarships represent a portion of the organization’s annual educational commitment of nearly $26 million.

The new ticket prices go into effect for the 2017 Rodeo, to be held March 7 -26.