The ultimate coupon site assassin
Facebook banks on its new Deals to kill off Groupon
The ruler of your social universe has thrown its hat into the daily deals ring. Give a big hearty welcome to Facebook Deals.
Launching on Tuesday in Austin, Dallas, Atlanta, San Diego and San Francisco (speculate as you will about the rationale behind the city choices), Facebook Deals not only has the brain power of the most popular social networking site of all time on its side, but the reach, too.
But Facebook doesn't want to give you the best deal on a tactical weapons course or Thai massages. Facebook's director for local, Emily White, told the New York Times that its offers will be geared toward experiences friends can have together. (Sounds a bit like CultureMap's The Vault.)
In Facebook's signature style, it'll be easy to see what your friends are buying, and just as effortless to share those deals with your friends, too.
It's not novel or revolutionary in the local coupon scene, but now that Facebook's gotten a hold of the deep discount business model, Groupon and its ilk will be forced buy into one school of thought — it's bound to be a good deal.
But are you buying it? Will you drop a few dollars on Facebook Deals?