It Can Wait, Houston
Upping the "cool" factor: Mayor Parker teams with Bun B to discourage texting while driving
Mayor Annise Parker has been a vocal proponent of legislation to ban texting while driving — and even as proposed bills await passage from Texas lawmakers (a similar one was stamped with Gov. Rick Perry's veto the last time around), the city of Houston has launched a homegrown effort to put a stop to the act.
On Tuesday, at the outset of National Distracted Driving Awareness Month, Parker joined local community members to kick off a formal anti-distracted driving public campaign — It Can Wait, Houston — in partnership with AT&T's national movement.
Though it may sound like a tagline for sexual abstinence, It Can Wait's true aim is to reverse the statistics: Parker noted at a press conference that, in 2011, 13 percent of the more than 3,000 traffic fatalities in Texas have been attributed to texting while driving.
Parker partnered with local celeb Bun B in a public service announcement to launch the campaign, which will be reinforced by the Houston Dynamo, the Rockets and the Texans. Check it out above.
Is your order naughty or nice? Photo courtesy of Omni Hotels & Resorts