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    Crowd Control

    Flash mobs officially jump the shark: The Woodlands gets involved & allspontaneity flees

    Steven Devadanam
    Feb 24, 2011 | 10:08 am
    • The Woodlands

    Remember flash mobs? The passé form of spontaneous crowd surges had all but disappeared, but they're making a comeback. You won't find the anarchic, line-dancing happenings at Main Street Street Square, Hermann Park or the Galleria ice rink, though.

    Instead, this new wave of flash mobsters is finding its base on the city's rim.

    The flash mob concept was first disseminated by Bill Wasik of Harper's Magazine in 2003 — that's two years before the launch of the viral format of YouTube and three years prior to the advent of Twitter. Wasik's social experiment was intended to satirize hipster artists and the conflicting desires to conform and be an insider. Soon, almost anyone could be an insider, from Sound of Music savants in a Belgian train station, to participants in a T-Mobile advert in London's Underground and fans of Modern Family.

    The evolution from avant-garde absurdism to commercial platform spoke to the flash mob's increasing irrelevance, but the trend is still riding high along Houston's periphery. This Saturday, HoustonFlashmob.com has organized a baseball-themed flash mob near a Bath and Body Works in Town and Country Center, around the intersection of Beltway 8 and Memorial Drive. Whereas the original flash mobs involved meeting at multiple locations, at which point last-minute instructions would be revealed, Houston Flashmob spilled all the details a solid five days in advance.

    If you find yourself in The Woodlands on March 6 (and have a white or silver boa on hand), then you can cash in on a flash mob that will dance to ABBA's Dancing Queen. The flash mob's underground appeal has been completely deconstructed: a Facebook listing advertises dance practice events at Market Street (which, note, is not a street, but a series of strip malls built around a faux "Central Park").

    For those unable to make it to the rehearsal, there's a YouTube video to train aspiring TW flashmobbers. Whereas the original flash mobs were distinctive for having no political or commercial agenda, The Woodlands incarnation has been arranged by the Indranis Light Foundation, an inspirational organization that works towards the empowerment of "maligned women."

    It might be a cult. And it's definitely not cool.

    unspecified
    news/city-life

    This Week's Hot Headlines

    Historic Houston hotel unveils major makeover and more top stories

    CultureMap Staff
    Apr 11, 2026 | 11:00 am
    Sam Houston lobby
    Historic Houston hotel glows after top to bottom renovations
    Sam Houston Hotel is refreshed and ready for guests.

    Editor's note: It's time to look back at the top Houston news of the week, featuring a downtown hotel's major glow-up and a toast to our Tastemaker Awards nominees. Read on for more of the week's top stories, then find the best things to do this weekend right here.

    1. Historic Houston hotel glows after top to bottom renovations. As downtown Houston street construction smothers locals ahead of the FIFA World Cup, a Lamar High School alum has quietly restored a Federalist-style landmark hotel to its former glory.

    2. Houston's 10 best bars of 2026 power a diverse drinking scene. It’s been a brilliant year for Houston’s bar scene, and the 10 contenders for the CultureMap Tastemaker Awards Bar of the Year category are all heavyweights in their own right.

    3. The 11 best restaurants of 2026 showcase Houston's world-class status. The time has come for our final categories leading up to the annual Tastemaker Awards. Meet the 11 nominees for Restaurant of the Year.

    Credence food spread Credence is a ranch-inspired live fire restaurant. Courtesy of Credence

    4. Texas sees 5th highest surge in gas prices in the U.S. since 2025. Houston residents who are feeling the sting at the gas pump aren't alone: Residents all around Texas are seeing soaring prices for regular and diesel fuel in 2026.

    5. Texas' 2 national parks boast best scenery in the U.S., per report. Guadalupe Mountains National Park and Big Bend National Park out in far west Texas offer the best views of the American wilderness in 2026, according to a new national list.

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