If the increasing number of out-of-state license plates and announcements of impending In-N-Out Burger locations are any indicator, California is coming to Houston. Riding on that wave is rock star fitness center Barry’s Bootcamp, which has announced a new location in the River Oaks Shopping Center.
This is the first Barry’s in Houston (Dallas owns the bragging rights as the first Texas outpost). The 6,218-square-foot space is expected to open this spring, according to local real estate firm Weingarten Realty. The chic sweat shop boasts 50 locations worldwide and somewhat of a cult following — some locales find lines and wait lists that rival the hottest clubs.
Popular among A-listers, including Kim Kardashian, Jessica Alba, and the Beckhams, Barry’s has become a spot to see and be seen; some locations even host a weekly singles night. It’s a favorite of celebs, captains of industry, and stylish young professionals who pack the gym for a little “I see you” mingling and cardio. The impossibly attractive trainers are often models, actors, and influencers and the workout crowd is often equally beautiful.
One of the first national gyms to meld fitness with a hip lifestyle approach, Barry’s was founded in West Hollywood in 1998 by celebrity trainer Barry Jay and is one of the originators of the strength and cardio interval fitness experience. Workout warriors are well aware of its signature method, which utilizes a combination of High Intensity Interval Training (HIIT). This blend of cardiovascular routines and strength training using has now become commonplace in gyms everywhere.
Visitors can expect a Fuel Bar, which offers smoothies and healthy snacks, plus full men’s and women’s locker rooms stocked with premium products.
Beautiful people, take note: Barry’s has also branched out into activewear, so fit and fab Houstonians can alternate between their Lululemon and Barry’s gear — depending on their workout days, of course.