Scott McClelland
From corporate leader to TV commercial star, Mr. H-E-B shares valuable lifelessons
Editor’s note: CultureMap is proud to introduce a new series called The Influentials, in which we highlight the people who help to shape Houston. First up is Scott McClelland, a name and face we are all familiar with thanks to his leading role in H-E-B commercials.
Much of Houston knows Scott McClelland as Mr. H-E-B, the congenial gent who has starred in the supermarket chain's television ad campaign since it launched three years ago.
Those in the field know the president of H-E-B Houston as the savvy businessman, originally from Los Angeles, who in his 10 years at the helm here has moved the chain from an 11 market share to a 22 market share. The philanthropic community knows him as a proven leader, serving in numerous board positions including chairman of Houston Food Bank for which he spearheaded the successful $56 million capital campaign.
To date, H-E-B has created 20 ads for TV and the notoriety for McClelland has been phenomenal. People ask for his autograph. They ask for his photo. When he is out doing price-checking in a competitor's store, he has to answer questions about that.
