A new art exhibit puts viewers into the heart of rock and roll. Rolling Stone Presents: Amplified, The Immersive Rock Experience opens this Thursday, May 15 at Artechouse, the immersive art venue that opened last year in the Heights. With its 270-degree, floor-to-ceiling digital canvases in 18K-resolution and state-of-the-art surround sound, viewers will feel they’ve stepped into some of music’s most iconic moments.
Narrated by Kevin Bacon, Amplified includes 1,000 photographs, 200 videos, 1,300 Rolling Stone covers, and features more than 300 artists whose music changed the world. Using sight, sound, and motion, this dynamic exhibit makes music history approachable and immediate for viewers. Here's a sneak peek:
Houstonians know our city has its own deep connections to genre-shaking music history. From The Beatles at the Sam Houston Coliseum, to Elvis at the Houston Livestock Show and Rodeo, Bob Dylan’s “Night of the Hurricane” in 1976, and being the hometown of Beyoncé, Bun B, ZZ Top, Megan Thee Stallion, and many more, Houston has cultivated and welcomed artists with choruses of boisterous cheers and applause.
"Given Houston’s deep connection to the evolution of rock and pop music over the decades, we were thrilled to partner with Rolling Stone to bring Amplified to Houstonians and continue the city’s tradition of supporting and celebrating musical acts from around the world," says Sandro Kereselidze, co-founder of Artechouse. "This exhibit aligns perfectly with our mission to connect the public with cultural and artistic storytelling through cutting-edge technology. We’re excited for guests of all ages to experience the history of rock ‘n’ roll like never before."
The show was originally produced by Illuminarium Experiences and created by Brand New World Studios in partnership with Rolling Stone. Viewers who attend the Artechouse experience can keep their immersive experience going at the venue’s Reality (XR) Bar, serving cocktails and mocktails that dovetail with the exhibit. Blending cutting-edge XR technology with craft mixology, drinks come to life through exclusive XR activations, which are accessible via Artechouse’s XR mobile app. Guests can downtown the app from the App Store or Google Play.
“Music imagery is about experiences,” said Jodi Peckman, executive producer and former creative director of Rolling Stone. “It’s about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and Rolling Stone Presents: AMPLIFIED has hundreds of stories to tell.”
Timed tickets are available online and at the venue, and advanced reservations are strongly encouraged. Admission starts at $39 plus fees for adults and $29 plus fees for children, ages 17 and under. Tickets are currently available through August 31.