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    Fall Design Market

    How to achieve luxurious Simplicity: Interior designer offers five great decorating tips

    Barbara Kuntz
    Barbara Kuntz
    Oct 27, 2014 | 10:29 am

    Achieving luxurious simplicity presents itself as a very complex task, but it should be a lot of fun.

    That's the guiding philosophy adopted by noted interior designer Nancy Braithwaite, who after 40-plus years in the business has just published her long-awaited first book, Simplicity.

    Braithwaite, along with another design phenom, Robert Couturier, author of Robert Couturier: Designing Paradises, lend their experience and expertise to the discussion of "The Business of Design" as keynote speakers at The Houston Design Center's Fall Market, which takes place Tuesday and Wednesday. Both design celebrities will discuss the inspirations behind their new books.

    Prior to her Houston visit, CultureMap spoke with Braithwaite about the Simplicity of decorating a home, why whimsy is important and five great design tips.

    CultureMap: Your style has been described as austere and opulent at the same time. What is this minimalism and how did you learn to achieve it in your interiors?

    "Decorating should be fun. It doesn't has to be serious. You want to do things with interiors, even little things, that make you smile."

    Nancy Braithwaite: It is something that I had always been attracted to, but it took me a while to make it work. And when it did, I liked it. Simplicity is actually very complex. Your eye has to be educated before you can begin to understand what simplicity is. You must not only edit, but you must choose. It does take hard work to accomplish the end product.

    CM: What are the elements of design you consider when striving for simplicity?

    NB: I'm glad you asked, and people can find out by reading the book! Actually, I have seven disciplines that are applicable to any style, from country to classic to contemporary. Architecture is always the beginning, as it's the sculptural skeleton. Composition comes next, considering very small or very large spaces. Then there's proportion and scale, color, pattern, texture and, of course, craftsmanship.

    CM: You also incorporate whimsy into your interiors, especially with fun animal accents.

    NB: Oh, you must be talking about my Robert Kuo additions. I discovered his work at a gallery and found it absolutely fascinating and so much fun. You know, decorating should be fun. It doesn't has to be serious. You want to do things with interiors, even little things, that make you smile. Like my Kuo toads. I wanted to place them, large and small, in a bath. My husband said, "You're not really going to do that, are you?" Well, I did. And I love them!

    CM: Would you share with us five decorating tips?

    NB: Of course, I'd be happy to.

    1. Keep it simple. That is No. 1.

    2. Know who you are before you embark on a designing adventure. Take time to see what it is you are after.

    3. Find a good designer who will listen and help you make edits and choices as you'd like them.

    4. When working with color, always test in the light where you will be using it. Consider it at different times of day and from different angles before you make a decision.

    5. Do research. Look through books and magazines. That's well-spent time in your journey. And have fun with it!

    The Houston Design Center's Fall Market, keynote program, presented by Heritage Texas Properties, is 11 a.m. Tuesday at 7026 Old Katy Road. Call 713.864.2660, ext. 2, to register for the event or any other of the numerous activities scheduled on Tuesday and Wednesday.

    An example of Nancy Braithwaite's well-researched use of color: Red accents in silk and linen work like dashes of pepper to invigorate the design.

    Nancy Braithwaite Simplicity book October 2014 study
      
    Photo by © Simon Upton Rizzoli New York
    An example of Nancy Braithwaite's well-researched use of color: Red accents in silk and linen work like dashes of pepper to invigorate the design.
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    the feel of cotton

    Designer-loved Houston company makes custom bed sheets affordable

    Emily Cotton
    Jun 6, 2025 | 3:00 pm
    Look Linen Co
    Photo by Michael Hunter
    The Diamond Pique Collection boasts clean lines and a luxurious, sophisticated texture.

    Cool, crisp, freshly-pressed white cotton sheets have secured themselves into the zeitgeist — it’s how the sensation of luxury actually feels, especially when retiring from Houston’s summer heat. Now, three local ladies with deep designer roots have joined forces to bring their attainable luxury bedding line, Look Linen Co., to market. Available online and through exclusive pop-ups, Look Linen Co. offers personalized products with personalized service.

    Sylvia Longoria Dorsey and daughter Elizabeth Dorsey Fertitta joined forces with longtime friend and designer Lizzie Kappler to create a linen line that filled a gaping hole in the bedding market: local, affordable, personalizable bedding with reasonable lead times. Look Linen Co. has quickly become a designer darling due to their classic styles and stately embroidery — luckily, it’s available to everyone.

    “It’s so complicated when you’re going through custom channels,” Kappler tells CultureMap. “Lead times are long and really expensive. We really wanted to bring luxury linens to the market that feel very custom and that are accessible and feel personal, but also attainable to our customer.”

    With a generous 12 luxe embroidery color options, customization is key. “We spent a long time curating the color selections just based on what sold best from both of our [design] backgrounds,” says Kappler.


    View this post on Instagram
    A post shared by Look Linen Co. (@looklinenco)


    All Look Linen Co. products are made of 100 percent long staple cotton, imported from Europe. Monogramming is done locally and completely in-house, which allows for their quick, two week (or less) turnaround time. Three classic styles — Banded, Scalloped, and Diamond Pique — are available, as well as a new floral addition, the Lucky Collection. The soft, delicate clover pattern found in Lucky is perfect for clients who prefer to mix-and-match their linens — especially pillows.

    One of the several things setting Look Linen Co. apart from other boutique lines is their Dorm Shop. Fertitta notes that dorm room and sorority house bedding has become a booming market.

    “These girls love to decorate their dorms,” she says. To cater to that market, Look Linen Co. offers extra-long twin bedding and a specialized, oversized pillow affectionately called “The Biggie” that can double as a headboard in a pinch. All customizable, of course.

    The runaway hit product from Look Linen Co is the wildly popular, hourglass-shaped pillow called “The Boobie Pillow.” Designed to assist ladies of a certain age keep delicate décolletage skin from creasing, it also found another life as a post-surgery neck and shoulder pillow, amazing travel pillow, and so much more.

    “We started hearing people were using them at MD Anderson: ‘I couldn’t make it through without this pillow,’ or ‘my husband used it after open heart surgery,’ etc. It has really taken on a life of its own,” says Fertitta. “It’s no longer what we intended it to be, but it’s so great, and a best seller. It makes a great gift, it’s almost like a lovey!”

    For anyone curious which collection and embroidery color has been most popular, the answer is the Scallop Collection in Baby Blue, a classic choice. “Everyone loves a scallop,” says Kaplan — we tend to agree.



    Look Linen Co
      

    Photo by Michael Hunter

    The Diamond Pique Collection boasts clean lines and a luxurious, sophisticated texture.

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