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    respectful design

    New Montrose studio brings bespoke European design to Houston

    Emily Cotton
    Dec 12, 2025 | 12:30 pm

    Houston’s newest interior design showroom is a dazzling display of how historic preservation and swanky European design can slip into a harmonious dialogue that quietly dismisses the longstanding notion that contemporary furniture has no place within the oftentimes rigid constraints of a traditional home.

    Tucked between The Upper Hand Salon and The Phoenix Pub in the historic Winlow Westheimer buildings, Armazem.design is a lifestyle design boutique carrying elevated European design and architectural solutions from century-old brands such as Arclinia, Lema, Barausse, Foscarini, Gaggeneau, and Sub-Zero Wolf.

    The name Armazem pays homage to founder and principal Jon Fante’s Brazilian roots. Traditionally, armazems were community cornerstones — general stores where people not only shopped but also learned, connected, and built long-term relationships. Appropriate then, that Fante would choose to nestle himself between a salon and a pub, two businesses that are traditional archetypes for familiarity and community.

    Armazem.design is set up like a bespoke home as opposed to a traditional contemporary design concept space. With everything from stately 1920s Victorians to cozy 1930s bungalows still in play in Montrose, setting up shop in a “Houston Browns” brick building from the 1930s — complete with original wide plank floors, exposed brick interior, and open rafter ceilings — allows clients to get a genuine feel for how the product lines work within the framework of these older homes.

    Fante, who was born, raised, and educated as a civil engineer in Brazil, came to the States in 2006 to handle US operations for Florense. Fante retired from his position as CEO in 2017 to start Armazem.design in Chicago. The decision to expand to Houston is something that Fante says was a no-brainer, as Houston has been moving towards a more contemporary style overall.

    “What we are trying to show here is that you don’t have to be in the extremes. You don’t have to be in the extremes of classic American design, which is beautiful, and what is also perceived here as European design, which is super contemporary, which is also beautiful,” Fante tells CultureMap. “There is a breadth of solutions in the inbetween.”

    The buildout for Armazem.design takes clients on a journey through two kitchens, a living room, dining room, generously-appointed closet and dressing space, home office, and casual den space, all outfitted with wall units, complex storage solutions, and warm, comfortable furnishings. Formerly open spaces have been divided into distinct concepts using architectural partitions that can be designed for any space.

    Every aspect of Armazem.design is custom made to order. The design may follow a more European school, but there are wooden elements and handmade objects that protect their environment from the contemporary curse of feeling cold, uninviting, or institutional. With lead times around three to four months, going bespoke here is as accessible as placing orders from mainstream retailers.

    “While there is a focus on kitchens, there are a lot of different products that we bring,” says Fante. “We are a showroom that is focused on interior architectural applications for home. We have partners in doors, partitions, wall paneling, closets — there is a lot. We got this historical place in Montrose and we made it as a home. We want people to walk in and feel like they could live here. It’s very comprehensive.”

    The owners of the building are currently working with the city to gain historical recognition, something that would mean a lot for the neighborhood, and to Fante.

    “We were very lucky to find this space. We preserved every historical element in the showroom — you see these very rustic floors, these floors are almost 100 years old.” Fante discovered more of the historic “Houston Browns” brick during the renovation (the classic Houston brick has been out of production for decades), all hidden behind swathes of drywall. “We ripped that all out to expose the true character of the space,” Fante explains. “Of course we kept the brick.”

    Fante shares that the decision to restore the building led to a phrase from an architect in their Chicago showroom that has remained their motto here in Montrose: “Let’s not bully the space, let’s respect it.” That’s a sentiment that the entire neighborhood can get behind.

    Armazem.design is located at 1911 Westheimer Road and is open Monday through Friday from 9 am-5 pm.

    Armazem Design Home Store

    Photo by Laurie Perez

    Armazem.design is located in the historic Winlow Westheimer buildings.

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    carpet diem

    Design expert shares 5 hot flooring trends: Carpet and color are back

    Emily Cotton
    Jan 9, 2026 | 11:45 am
    Patterned carpet Anderson Tuftex
    Courtesy of Anderson Tuftex
    Sophisticated stripes add depth and a cozy acoustic quality to game nights.

    Over the last couple of years, interior design trends have changed dramatically. Cooler tones and stark, institutional-leaning interiors have given way to warmer and much more welcoming environments. This year, designers and consumers are taking this decor trend far past adding an antique here or there, or reintroducing needlepoint cushions to the conversation — flooring has officially joined the chat.

    For 2026, we are seeing a return to cozy carpeting, natural wood materials, and a drive to implement no-to-low chemical-based materials into the home. And, just for fun, these materials are coming in hot with playful patterns that reflect the individualism of modern homeowners. The idea that a home must be designed for optimal resale value is clearly in the rear view mirror. We are, as they say, “so back!”

    “We’re seeing that designers are creating visual focal points using large-scale geometric patterns, oversized florals, and layered textures,” Bailey Walton, vice president at Anderson Tuftex, tells CultureMap. “Wood, carpet, and tile are all being used to create graphic surfaces that draw the eye and energize the space,” explains Walton. “Whether through pattern, texture, or material mix, flooring is being used to tell stories and define space.”

    A growing number of people are choosing to entertain at home, with dinner parties, game nights, and even just a return to hosting casual hangs and movie nights. This renaissance of 90s era entertaining calls for more acoustic-driven decor options, and flooring is answering the call.

    “Flooring is being treated less as a backdrop and more as a visual and sensory experience”, says Walton. “There's growing emphasis on how a floor feels underfoot and how it impacts acoustics. Plush carpet, natural wool, and materials with thermal and sound-regulating properties are being prioritized, particularly in homes designed for wellness and restoration.”

    In recent decades, carpet was decidedly passé, save for a select few bedrooms and walk-in closets. Now, especially with natural materials returning to the forefront, carpet is getting a second chance.

    “Designers are specifying carpeting not just for bedrooms, but for stairs, hallways, and even living rooms. Materials like wool offer sophistication, sustainability, and performance,” shares Walton. “As a design element, carpet introduces texture, tactile, thermal, and acoustic comfort, and color in ways that hard surfaces can’t replicate.”

    Overall wellness has become a major factor when designing residential interior spaces. Now more than ever, designers and clients are seeking materials that won’t leech chemicals into their homes, and companies like Anderson Tuftex have taken notice.

    “Consumers are increasingly asking about what’s in their flooring. Certifications like Cradle to Cradle and low-VOC labels are now table stakes in the conversation about quality and safety. Flooring that supports wellness and indoor air quality is becoming the expectation, not the exception,” says Walton. “There's accelerating interest in natural fiber flooring, particularly wool. Valued for its sustainability, performance, and beauty, wool offers durability along with comfort underfoot.”

    Bailey Walton’s five flooring predictions for 2026

    1. Carpet is Coming Back

    • Refining Color & Texture: Once seen as a default in builder-grade homes, carpet has returned as a deliberate design choice, now offered in refined colors and textures that elevate interiors with both luxury and personality. Designers are using bold, single-color saturated hues to define space and add depth and personality, especially in minimal or architectural interiors — a refined alternative to pattern that lets color shine.
    • Beyond the Bedroom: Designers are specifying it beyond bedrooms — on stairs, in hallways, and even living rooms.
    • Favorite Fabrics: Natural fibers like wool bring sophistication, sustainability, and performance, while adding texture, warmth, acoustic comfort, and color in ways hard surfaces cannot.

    2. Warm Tones In Demand for Hardwoods

    • Warm, natural, and honey tones are replacing the light Scandinavian blondes of previous years.
    • Smoky midtones and chocolate browns with visible grain are also on the rise, bringing richness and a grounded feel to contemporary interiors.
    • Hardwood collections that offer wide plank, herringbone, chevron, and parquet allow for tailored installations that feel personal and site-specific.

    3. Materials and Textures Gravitate Toward Lived-In Naturals

    • Textured and Patinated Hardwood: Designers are gravitating toward hardwood with visible grain and natural variation that feel authentic and lived-in. Finishes that evolve over time, like wire-brushed or oiled surfaces, add warmth and craftsmanship while supporting the broader return to materials with story and soul.
    • Wool Carpet: Demand for natural fiber flooring is growing, with wool leading thanks to its sustainability, durability, and inherent comfort. Its natural stain resistance and temperature-regulating qualities make it a go-to for elevated spaces.

    4. Statement Flooring Delivers a Visual and Sensory Experience

    • Floors as Art: Through pattern, texture, or material mix, flooring is telling stories and defining spaces. Designers approach floors with the same creativity they apply to walls or furnishings.
    • Expressive Patterning: Designers are turning floors into focal points with large-scale geometric patterns, oversized florals, and layered textures.
    • Sensory Surfaces: How a floor feels underfoot, and how it affects acoustics, is taking center stage. Plush carpet, natural wool, and materials with thermal and sound-regulating properties are prioritized in homes designed for wellness and restoration.
    • Textiles as Architecture: Rugs and carpet are moving vertically, more often used as wall hangings or architectural textiles, they visually soften spaces while improving acoustics.

    5. Curious Consumers Drive Health-Conscious Specification: Cradle to Cradle and low-VOC labels are now expected, and flooring that supports wellness and indoor air quality is becoming the new standard.

    Anderson Tuftex is available at over 60 retailers in the Houston area. Find one here. Designers should check out the new Trade program here.

    Patterned carpet Anderson Tuftex

    Courtesy of Anderson Tuftex

    Sophisticated stripes add depth and a cozy acoustic quality to game nights.

    home-designtrends
    news/home-design
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