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Foodie News

New River Oaks seafood restaurant is already drawing a crowd

Eric Sandler
Oct 21, 2013 | 4:35 pm

A friend of mine in the restaurant business jokes about certain dishes being "nostalgia traps." They combine familiar flavors that are totally irresistible to anyone who grew up eating the dish as a child. When he worked on food truck The Modular, chef Lyle Bento's Eggo waffle-crusted chicken wings were a total nostalgia trap for diners in their late 20s and early 30s.

Want to see what a nostalgia trap looks like when it's turned into a restaurant? Go check out the new Liberty Kitchen and Oysterette that celebrates its grand opening today in the former Vida Tex-Mex location on San Felipe.

Want to see a nostalgia trap looks like when its turned into a restaurant? Go check out the new Liberty Kitchen and Oysterette.

It's the second location of the seafood-oriented neighborhood spot that's become a staple in the Heights, but partner Lee Ellis, who designed the restaurant with Carl Eaves, has turned up the original's coastal/vacation theme and added luxurious accents to fit the restaurant's more well-heeled clientele.

Upon entering, a long, circular bar is the focus of attention; on Saturday night, Chronicle food editor Greg Morago could be seen enjoying a bite. There are wood floors throughout and tufted leather chairs. A large chandelier illuminates a chef's table of sorts next to the oyster bar.

There are lots of other, small details, too. Booths that line one wall have photographs of various neighborhoods that should provide the restaurant's customer base, including River Oaks, Afton Oaks and West University. The wood ceiling near the oyster bar has a star pattern. Each stall in the ladies' room has its own chandelier. The custom wallpaper features an oil derrick, horses and football helmets. As with the original, a sticker on the front door bans Chronicle critic Alison Cook from entering.

To the extent that the decor is designed to make people feel relaxed and comfortable, it totally works. My friend, who's never been to the original location, announced that it's the best-looking new restaurant she's seen this year and is already making plans for a return visit.

Larger menu

The new restaurant also has a larger menu than the original. There are more oyster selections, more sharable appetizers and a prime rib cart for that table-side Ramsay-esque wow factor. Lobsters, caviar and two chilled seafood towers are available for splurging. “We designed the Oysterette menu with a sophisticated, social and comfortable dining experience in mind,” explains chef Lance Fegen in a statement. He'll serve as Liberty Kitchen's culinary director, and Travis Lenig moves from the original to be the executive chef.

There are more oyster selections, more sharable appetizers and a prime rib cart for that table-side Ramsay-esque wow factor.

Although the menu is decidedly seafood-centric, there are burgers, steaks and Fegen's signature mac and cheese available, too. Sister restaurant Petite Sweets supplies the desserts, which on Saturday included an enormous, brioche-based bread pudding with raspberries. For drinkers, there's a short menu of craft beer options, about 10 cocktails and a lengthy list of wines available by the glass or bottle.

Saturday night was only the second day of the soft-opening, but the kitchen appeared to be rounding into form. Salmon ($31) came out beautifully medium rare, and a side of dirty rice was nicely firm with a subtle spiciness. The fruit-filled ceviche ($7) balanced sweet and tangy flavors.

Whether people read that the restaurant would be open or simply saw the valets out front, a crowd gathered to check out the newcomer and the dining room began to fill by 7:30 p.m.They'll probably be coming back, too. Nostalgia traps are hard to avoid.

As at the original, partner Lee Ellis has banned Chronicle critic Alison Cook from entering the restaurant.

Liberty Kitchen & Oysterette on San Felipe October 2013 No Alison Cook sign
Photo by Eric Sandler
As at the original, partner Lee Ellis has banned Chronicle critic Alison Cook from entering the restaurant.
unspecified
news/restaurants-bars

forme fitting

Beard-recognized Houston chef serves up fresh concept in Midtown high-rise

Eric Sandler
Jun 26, 2026 | 4:00 pm
The Branch restaurant Forme high-rise
Courtesy of Lucille's Hospitality Group
Lucille's Hospitality Group is now operating The Branch.

One of Houston’s most acclaimed hospitality groups has opened a new wellness-focused concept in a Midtown high-rise. The Branch is the latest concept from Lucille’s Hospitality Group.

Located on the 12th floor of the Forme, a luxury high-rise at 5501 La Branch, The Branch will serve a seasonal menu that includes a raw bar, daily crudo specials, oysters, caviar, and charcuterie. Those dishes can be paired with both alcoholic and non-alcoholic cocktails.

Currently, the restaurant is open to both residents and members of the general public for dinner Thursday-Saturday and during the day on Sunday. Daily breakfast, lunch, and dinner service will be added over time.

Founded by James Beard Award finalist Chris Williams, Lucille’s Hospitality Group is known for its Southern-inspired Museum District restaurant Lucille’s and Late August, its Midtown establishment that earned both a Recommended designation in the Michelin Guide and a Best New Restaurant award from Esquire for its blend of Afro-Caribbean and Mexican flavors. Lucille’s 1913, the group’s nonprofit, operates farms that provide access to fresh food in underserved areas.

"We're incredibly excited to partner with The Forme, because this is about much more than opening a new hospitality venue, it's about helping build a community," Williams said in a statement. "The Branch allows us to bring together thoughtful food, wellness-inspired hospitality, art and community in one space. Launching the partnership through a fundraiser that leaves a lasting impact on Houston makes this collaboration even more meaningful."

The Forme is a 33-story high-rise that’s focused on wellness, productivity, and community. In addition to The Branch, its amenities include a 20,000-square-foot fitness and recovery area, a 9,000-square-foot outdoor pool deck with pool and expansive hot tub, and 20,000 square feet of flexible coworking space.

The Branch will celebrate its opening on July 4 with Liberty and Lux, a fundraiser that will support efforts to paint murals on the Forme’s parking garage honoring America’s 250th anniversary. Tickets, $150, includes an open bar, passed hors d'oeuvres, and an expansive view of area fireworks displays from the building’s 12th floor pool deck.

high-rises news-you-can-eat openings
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