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    5 Best Videos Ever

    The 5 best videos ever: From death-defying flight to Playboy model reveal, CultureMap's top shoots shock

    Joel Luks
    Sep 16, 2014 | 10:39 am

    We've come a long, long way since the days when we used to shoot video segments inside a car because we didn't have an acceptable microphone or had to prop a crappy camcorder on top of a pile of books and then run around to the other side and try to project — meaning scream — across the room so the amateur equipment would catch some acceptable form of audio.

    We didn't know what we were doing. And most of our ideas started as a hilarious joke followed by, "Hey, why the hell not?"

    But as CultureMappers got more comfortable yapping on cam and as we became much better at the editing process, the company invested in top notch equipment that transformed these home videos into something we can watch without giggling at ourselves.

    Today, five years later, it's hard to believe that CultureMap's YouTube channel hosts more than 400 videos and counting. And although we'd love for you to binge watch all of them, here are our five favorites in no particular order.

    The bee whisperer: A third-generation Pearland honey man lets you into his vanishing world

    I shit you not when I tell you that I almost died while working on this mini-documentary. What started as a fun road trip to Pearland to meet a troublemaker of a honey man quickly turned into a surreal nightmare. We hopped on a little plane to examine all the bee colonies only to be caught in the middle of a storm that made it almost impossible to land safely. Almost — not my time.

    Painted churches of Schulenburg hold the sacred tales of ancestry and perseverance

    During a time when I was fascinated by little towns, I ventured out to Schulenburg on a tour hosted by the Architecture Center Houston. There I met a lovely lady, Patricia Balchar, who had infinite stories to tell about the painted churches surrounding the area. The video was a beast to produce, but well worth the effort as it captured the rich history of immigrants as they settled in towns along the rail route.

    From buxom Playboy cover girl to modest mom: Inside a breast reduction surgery operating room

    I had never been inside an operating room before Dr. Franklin Rose invited me to watch as he reduced a former Playboy cover girl's breasts from Pamela Anderson size to something more suitable for a school mom. With a GoPro on my head and with the help of documentary filmmaker Douglas Newman, we captured Dr. Rose extracting 500cc implants, alongside commentary from the patient on her journey from taking her clothes off for fame to keeping them on for her girls.

    Behind the scenes at VIP dinner prepared by world's best restaurant

    It took five hours in the kitchen with three of the world's best chefs as they prepared for an exclusive invite-only dinner plus interviews to get the footage for this video that surely delineates between cooking as a craft and cooking as an art. El Celler de Can Roca chefs Joan, Josep and Jordi Roca dished quite an experience for diners, viewers and this curious dude with a cam.

    Socialites jump into "Sh*t People Say" video craze: Ladies Who Lunch on Rich People Problems

    Would the real Shelby Hodge please stand up? While I often get questions about what it's like to work with The Hodge — because many out there are intimidated by the social party queen — I often refer them to this "Shit People Say" video in which Shelby drops the F-Bomb and in which she reveals why you never get in between a socialite and triple point sales at Neiman Marcus. And yes, it was so sad that we had to fire the cook at the ranch. Sigh.

    El Celler de Can Roca chefs Joan, Josep and Jordi Roca dished quite an experience for diners, viewers and this curious dude with a cam.

    Joan Roca plates a course
    Photo by Joel Luks
    El Celler de Can Roca chefs Joan, Josep and Jordi Roca dished quite an experience for diners, viewers and this curious dude with a cam.
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    brain scientists at work

    Rice University scientists invent new algorithm to fight Alzheimer's

    Jef Rouner
    Oct 24, 2025 | 3:00 pm
    Vicky Yao and Qiliang Lai of Rice University work on a laptop.
    Photo courtesy of Rice University
    Vicky Yao, an assistant professor of computer science and member of the Ken Kennedy Institute at Rice University, and Qiliang Lai, a Rice postdoctoral researcher

    A new breakthrough from researchers at Rice University could unlock the genetic components that determine several human diseases such as Parkinson's and Alzheimer's.

    Alzheimer's disease affected 57 million people worldwide in 2021, and cases in the United States are expected to double in the next couple of decades. Despite its prevalence and widespread attention of the condition, the full mechanisms are still poorly understood. One hurdle has been identifying which brain cells are linked to the disease.

    For years, it was thought that the cells most linked with Alzheimer's pathology via DNA evidence were microglia, infection-fighting cells in the brain. However, this did not match with actual studies of Alzheimer's patients' brains. It's the memory-making cells in the human brain that are implicated in the pathology.

    To prove this link, researchers at Rice alongside Boston University developed a computational algorithm called “Single-cell Expression Integration System for Mapping genetically implicated Cell types," or SEISMIC. It allows researchers to zero in on specific neurons linked to Alzheimer's, the first of its kind. Qiliang Lai, a Rice doctoral student and the lead author of a paper on the discovery published in Nature Communications, believes that this is an important step in the fight against Alzheimer's.

    “As we age, some brain cells naturally slow down, but in dementia ⎯ a memory-loss disease ⎯ specific brain cells actually die and can’t be replaced,” said Lai. “The fact that it is memory-making brain cells dying and not infection-fighting brain cells raises this confusing puzzle where DNA evidence and brain evidence don’t match up.”

    Studying Alzheimer's has been hampered by the limitations of computational analysis. Genome-wide association studies (GWAS) and single-cell RNA sequencing (scRNA-seq) map small differences in the DNA of Alzheimer's patients. The genetic signal in these studies would often over-emphasize the presence of infection fighting cells, essentially making the activity of those cells too "loud" statistically to identify other factors. Combined with greater specificity in brain regional activity, SEISMIC reduces the data chatter to grant a clearer picture of the genetic component of Alzheimer's.

    “We built our seismic algorithm to analyze genetic information and match it precisely to specific types of brain cells,” Lai said. “This enables us to create a more detailed picture of which cell types are affected by which genetic programs.”

    Though the algorithm is not in and of itself likely to lead to a cure or treatment for Alzheimer's any time soon, the researchers say that SEISMIC is already performing significantly better than existing tools at identifying important disease-relevant cellular signals more clearly.

    “We think this work could help reconcile some contradicting patterns in the data pertaining to Alzheimer’s research,” said Vicky Yao, assistant professor of computer science and a member of the Ken Kennedy Institute at Rice. “Beyond that, the method will likely be broadly valuable to help us better understand which cell types are relevant in different complex diseases.”

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