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    The People Of The City

    A burger guy reveals how he built a mini Houston restaurant empire and defied the business odds

    Marcy de Luna
    Marcy de Luna
    Aug 26, 2013 | 2:33 pm

    Sometimes a good burger is all you need to make your day better. Brian Southwell knows a little something about this.

    He's been striving to put a smile on his customers' faces for 27 years at his four Southwell's Hamburger Grill locations.

    Southwell graduated from the Conrad N. Hilton College of Hotel and Restaurant Management in the 1980s — in the midst a shaky economy and a shortage of job opportunities. At the advice of his father, he made the decision to go into business for himself.

    “I looked around to see who was making it during tough times, and Cliff's (Old Fashioned) Hamburgers was doing just that,” Southwell says. Inspired, he opened the first Southwell's in 1986. He recently sat down with CultureMap to talk burgers and business.

    CultureMap: What’s the key to your success?

    Brian Southwell: Success wasn't instant, or easy. When I started Southwell's, I was young and had no finances and no experience. I didn't make a dime the first 12 months. I learned to stick and make it work even when times are tough. I had no choice! I'd taken out a loan and owed money.

    Aside from using only fresh ingredients, I paid attention to customer service — working the counter, waiting on customers, and going door to door handing out coupons and personally greeting our neighbors. I got to know them by name.

    That attention to service still applies today. Even though Southwell's is a self-serve place, we refill drinks, clean tables . . . and still know our regular customers by name.

    "I didn't make a dime the first 12 months. I learned to stick and make it work even when times are tough. I had no choice!"

    CM: There are lots of ideas about what makes a burger great. What's your take?

    BS: To me, the most important thing is that everything is fresh, especially the meat. Our meat is never frozen. Also, you can't overcook the patty. That's a common mistake.

    CM: What's your favorite item on the menu?

    BS: Right now, it's the Larry's Special with grilled chicken. It comes with jalapenos and I like the spicy flavor. Also, I like the Veggie Burger. I've dressed it up and given it to people to sample and they're surprised by how much they enjoy the meatless option.

    CM: Can we look forward to any new additions on the menu?

    Brian Southwell: Yes, our Lettuce Burger. It's made with a black bean soy filet wrapped in iceberg lettuce instead of a bun. It's a healthier option, although you can still dress it up with toppings and condiments if you'd like.

    CM: Are there any plans for expansion in the works?

    BS: While I have no immediate plans, I would like to expand into either River Oaks/Greenway or Town & Country/CityCentre. I have no business partners, it's just me, so I open a store and pay it off before looking at opening the next one.

    CM: Operating four locations — the Medical Center, Tanglewood, Memorial and The Heights/Washington — what's your typical day like?

    BS: I'm in and out of all four stores every day so I'm on the road a lot. I go from 9 a.m. until after lunch, take an afternoon break and then go back in the evenings. Personally overseeing each location, by the way, is another key to my success.

    Brian Southwell learned how hard the restaurant business can be very early on.

    Brian Southwell
    Photo courtesy of Southwell's
    Brian Southwell learned how hard the restaurant business can be very early on.
    unspecified
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars
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