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    Reality TV Winner

    Ex-NFL player from Houston talks about how it feels to win Food Network Star

    Eric Sandler
    Aug 18, 2015 | 10:59 am

    Like Masterchef and Hell's Kitchen have before it, the Food Network has come to an important realization; Houstonians know their way around a kitchen. After 11 episodes, former NFL player Eddie Jackson won the 11th season of the network's popular show Food Network Star.

    Jackson, who operates a gym and companion food truck in Houston, impressed judges — including superstars Giada De Laurentiis and Bobby Flay — with his outgoing personality and Southern culinary background. His winning show, which for its pilot on Sunday night's episode was titled "BBQ Blitz," should premiere this fall.

    Prior to appearing on Food Network Star, Jackson finished eighth on the season of Fox's Masterchef that also featured fellow Houstonian James Nelson. Although he's busily preparing for his new show, Jackson found a few minutes to catch up with CultureMap about his victory by phone.

    CultureMap: After Masterchef, what made you decide to give reality TV another shot?

    Eddie Jackson: I told myself after I did Masterchef I wasn’t going to do anything like that again, but I was just sitting here at home. I was watching Food Network and the commercial came on. I thought, 'you know what? I think I can do that.' My girlfriend was like 'well, do it.' I went to Austin to audition, and the rest is history.

    CM: What was that moment like when you saw your name on the screen as the winner?

    EJ: I was overcome with emotion. You immediately think about sacrifice and all the things you’d been through to get to that point. I was at a loss for words . . . I’m a talker. It was one of the few moments in my life when I was speechless.

    CM: What aspect of your pilot do you think helped you stand out from the other two finalists?

    EJ: I wouldn’t want to be one of those judges, because I thought everybody’s pilot was really good . . . I thought I did a good job of interacting with the people: the chef and the guests at the restaurant . . . Just my personality, I think it really shined.

    CM: Which of the shows challenges was the most difficult for you?

    EJ: I think the most difficult challenge was the 4th of July and we had to grill something. We had the ingredient switch. I got Jay’s ingredients, but I had no vision for where he was going . . . I was a little down, because grilling is something I do every weekend. Not to shine on something I know I’m good at was difficult for me

    CM: What about your time as a football player shaped your experience with the show?

    EJ: I think it got me through the show. I’m a huge competitor. I hate to lose. I think that experience, that background I have . . . I’ve been doing sports my whole life. It gave me a little bit of a competitive edge over everyone else. I remember Rosa, she said, 'is everything a competition with you, Eddie?' Actually, it is. I want to win.

    CM: Where do you eat barbecue in Houston?

    EJ: I eat barbecue in Houston in my backyard. My favorite thing when it comes to barbecue — I’m a sucker when it comes to a slab of ribs.

    CM: Do you think you'll open a restaurant in Houston?

    EJ: Absolutely, my whole thought process is that this opportunity I’ve been given is such a blessing. I want to maximize it and keep building. I never want to do anything 50 percent. I want to do it 100.

    On Sunday, Houstonian Eddie Jackson won the 11th season of Food Network Star.

    Eddie Jackson Next Food Network Star
    Courtesy of Food Network
    On Sunday, Houstonian Eddie Jackson won the 11th season of Food Network Star.
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    on the road

    Growing Houston coffee shop hits the road with battery-powered electric van

    Eric Sandler
    Apr 7, 2026 | 5:07 pm
    Coffee Fellows mobile cafe food truck
    Courtesy of Coffee Fellows
    Look for Coffee Fellows mobile café at festivals and farmers markets.

    A growing chain of coffee shops is taking its service on the road. Coffee Fellows recently added a mobile café to its offerings.

    Built from an all-electric GM BrightDrop van, the mobile café allows Coffee Fellows to brings its signature lattes, coffees, and snacks to festivals, farmers markets, and other happenings across the Houston area. After a couple of trial runs, the van will make its official debut this Saturday, April 11 at the Art Car Parade. The company claims the van is Houston's first all-electric mobile coffee shop.

    Coffee Fellows North America CEO Daniel Ogbonna tells CultureMap that an elective vehicle was a natural choice for the company, which places a high enough value on sustainability that it serves all dine-in guests in reusable china mugs rather than add to landfills with disposal packaging.

    “An electric van was a natural thing to do,” Ogbonna says. “It helps play a role in preserving the environment.”

    As Ogbonna explains, the van has one battery that powers the vehicle and a second battery for its latte machines, coffee grinders, lights, menu board, and other equipment. A solar cell helps the battery recharge during service. All told, the van can operate for up to nine hours. Best of all, since it’s an EV, it doesn’t use a noisy generator or require propane the same way a conventional, gas-powered food truck does.

    Of course, all-electric power comes with some trade-offs. The van serves almost everything a brick-and-mortar Coffee Fellows cafe does — including two exclusive lattes, Ube Coconut and Biscoff Caramel — but some compromises had to be made. Since the van doesn’t have an oven or a blender, both bagel sandwiches and frozen drinks aren’t available. Certain preparations have been tweaked to allow the baristas to serve them more quickly.

    “One of the biggest things with the van is paying attention to speed,” Ogbonna says. “We have a shorter menu that allows us to deliver the beverages and food items to our customers in a short period of time. That requires a little bit of thinking to figure out — what is it that customers typically want and how can we deliver it to them in the mobile van with greater speed?”

    Ultimately, Ogbonna would like Coffee Fellows to operate multiple vans that could introduce the brand to new customers before brick-and-mortar locations open in their neighborhood. Although it was founded in Germany in 1999 and has four Houston-area locations, the company is still building awareness, especially compared to its national competition.

    “We think we have great drinks that can go toe-to-toe with the big name coffee companies,” he says.

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