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Houston Snow Cone Fight

Dairy Queen goes after a small Houston snow cone truck with an icy legal fury: No blizzard for you!

Kate Bentsen
Jun 30, 2014 | 2:35 pm

When Texas Blizzard earned recognition for producing the No. 1 snow cone in all of Houston by CultureMap, the family truck's steady climb toward building a local brand was validated. Then, the strange silent guy in a suit showed up.

According to Texas Blizzard co-owners Victor and Richard Fernandez about a week after the snow cone rankings published on CultureMap, "a man dressed in a nice suit pulled up to the truck, took a picture, and immediately departed." It wasn't until a few days later that the snow cone team found out what the mystery man had in store for them.

Dairy Queen, the fast food empire with more than 6,000 locations worldwide, was coming after the small snow cone truck. With an icy fury.

The small snow cone truck simply doesn't have enough money or resources to fight Dairy Queen's big money legal team.

The dessert giant sent Texas Blizzard a cease and desist letter, alleging trademark infringement because the blizzard in Texas Blizzard's name allegedly could be confused with Dairy Queen's signature Blizzard treats.

This essentially forces Texas Blizzard to change its name just as it was building local momentum. The small business simply doesn't have enough money or resources to fight Dairy Queen's big money legal team.

Dairy Queen's threatened to force the take down of Texas Blizzard's Twitter, Facebook and Yelp pages and file a lawsuit, according to Texas Blizzard's owners. Dairy Queen's legal department declined to comment when contacted by CultureMap.

Texas Blizzard's owners were taken aback by the letter. The thin blizzard connection had never even crossed their minds. Instead, Victor Fernandez says they came up with Texas Blizzard because he and his brother envisioned "driving around Houston, cooling off massive groups of people to the point they forgot about the summer heat."

Dairy Queen's letter hit like a sucker punch.

"I was just so upset because we spent so much of our efforts building our company as a brand, instead of a regular old snow cone trailer," Victor Fernandez says. "We made sure everyone knew they had a Texas Blizzard shave ice, not just some Styrofoam cup that can be confused for any other place."

With a 4.5 (out of 5) Yelp rating and more than 2,300 likes on Facebook, the Texas Blizzard name was really starting to make itself known online as well as in the snow ball community.

The Fernandez brothers feel like they have no real choice but to change the name now. Despite the monetary and social media burden of rebranding — not to mention repainting their two snow cone trucks and hiring a lawyer — "the overall expenses will be much cheaper than the risk of taking a lawsuit to court."

Even if Texas Blizzard does change its name promptly, Dairy Queen could still file a lawsuit against the Houston brothers for infringing on its Blizzard copyright in the first place. Although, the chance of the Berkshire Hathaway owned company going that hard on the little guys seems highly unlikely.

Texas Blizzard's Rebirth

"I was just so upset because we spent so much of our efforts building our company as a brand, instead of a regular old snow cone trailer."

Despite the blow, the thriving snow cone truck hasn’t slowed down its business.

Instead, while brainstorming new names, the Texas Blizzard's team continued experimenting with tastes and tried incorporating herbs for a new twist on their traditional natural flavors.

"Some fans like that we are experimental. It makes visiting our stand exciting and keeps it from being a mundane experience where you are tired of the same old stuff," Victor Fernandez says.

The most recent trial? Watermelon Basil, which was very well received.

Texas Blizzard plans to be here to stay — no matter what its name ends up being.

The brothers got the word out about their snow cones even more at Free Press Summer Fest, serving over 1,500 pounds of ice on the last day of the music festival alone. As they continue to grow in popularity, Texas Blizzard hopes its fans will help find a new, catchy name that delivers the same message: A snow ball that tastes so good and is so refreshing that it makes you temporarily forget that you are scorching in the Texas heat.

Let us know what you think Texas Blizzard's new name should be by leaving a comment. The Fernandez brothers are eager for ideas.

They want to put this snow fight behind them.

Texas Blizzard finds itself under the Dairy Queen gun.

Texas Blizzard
Photo By Nicole Appleby
Texas Blizzard finds itself under the Dairy Queen gun.
unspecified
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Chris Shepherd gives thanks for underrated wine and talented Houston doctors

Chris Shepherd
Jan 2, 2026 | 1:00 pm
Sandlands wine bottles
Photo by Chris Shepherd
Chris has been enjoying wines from California's Lodi region.

I know my articles have been a bit scarce these past few months, and I owe you an apology. Life shifted in a big way. In September, my wife Lindsey was diagnosed with breast cancer, and our world narrowed, in the best possible way — to home, health, and the fight in front of us.

The first and most important thing I’m thankful for is early detection and the city we live in. Having MD Anderson here in Houston is a gift I’ll never take lightly. Lindsey is doing great with treatment. She’s an absolute warrior, and this experience has a way of reframing everything. It forces you to look back, take inventory, and find purpose in both the good and the hard. Today, we’re focusing on the good.

I love documenting delicious bottles, great bites, and the people we share them with. Every year, I scroll back through my photos to see if my drinking patterns have changed. The answer? A little, but not dramatically. That’s part of what makes wine so fascinating — it’s alive, always evolving, and so are we.

Chablis and Sangiovese were heavy hitters in 2024 and carried right into 2025. But on the white side, I found myself diving deeper into Aligoté, Burgundy’s other white grape. While Chardonnay is the big dog, Aligoté deserves your attention. Think green apple, citrus, herbal, and floral notes, with bright energy and lift. The real bonus? You can drink Aligoté from top Burgundy producers at a much friendlier price point. It punches well above its weight and belongs on your table.

I’ve also been blown away by Chardonnay from northern Oregon. Early mistakes with clones led to wines that never quite found balance, but producers committed to getting it right with different clones that did much better in cooler sites, with less oak and shorter barrel time. Barrels should be nurturing vessels, not seasoning agents. Producers like North Valley, Soter, and Alexana are making some of the best Chardonnay I’ve had in years, and I am here for it.

This past year also brought new adventures, including a month-long stay in Healdsburg, California in July. With a Southern Smoke event and another trip already planned, we packed up the cats, rented a house, and lived somewhere else for a while. It was magical and something I hope we do again.

While out there, my friend Tegan Passalacqua (Turley Vineyards, Sandlands) invited me to Lodi to taste what’s happening in that region. Lodi has long been known for bulk wine, but the story runs much deeper. Sitting just outside the Sierra Foothills, the region was shaped by massive geological shifts millions of years ago that helped it draw settlers searching for gold in the 1800s. They brought vines with them: Zinfandel, Syrah, and countless lesser-known varieties that are finally getting their moment.

Zinfandel, genetically linked to Tribidrag (Croatia) and Primitivo (Italy), has been thriving there since the 1850s. After its boom in the early 2000s and an era of ultra-ripe, high-alcohol styles it lost some favor. But tastes change. What’s coming from Lodi’s old vines today is refined, balanced, and beautiful.

“Think head-trained, dry-farmed, own-rooted vines — some 100 to 150 years old — producing wines that speak clearly of place,” Passalacqua tells me. His Zins sit around 14.5-percent alcohol, elegant and structured, a far cry from the 16-17-percent monsters of decades past.

One of my newest obsessions is Old Vine Cinsault from the Bechthold Vineyard, planted in 1885. Traditionally a blending grape in southern France, here it shines on its own with bright red fruit and soft tannins — an incredibly crushable wine. If you love lighter Pinot Noir or Gamay, this will make you smile. Look for bottles from Sandlands, Turley, Lorenza, Birichino, and others.

So here’s the takeaway, like always: break down the walls you’ve been drinking behind. Try something new. Aligoté and Lodi aren’t new but they don’t need to be. They just need people willing to make them cool again. Trust me, they’re delicious and deserving.

And in the words of the late, great Jerry Garcia:

Sandlands wine bottles

Photo by Chris Shepherd

Chris has been enjoying wines from California's Lodi region.

Wake up to find out that you are the eyes of the world
The heart has its beaches, its homeland and thoughts of its own
Wake now, discover that you are the song that the morning brings
The heart has its seasons, its evenings and songs of its own

Happy New Year, team. Never forget to be kind and show love.

chris shepherd wine
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