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    What To Wear to Summer Fest

    Free Press Summer Fest Fashion Guide: What to wear for a muddy good time

    Kate Bentsen
    May 29, 2014 | 12:35 pm

    Get ready to pretend you're artsy (even if it's just for 48 hours) and endure the humidity for your favorite bands because Free Press Summer Fest is finally here. To kick off your summer, the up-and-coming music festival hits Houston Saturday and Sunday with some hot and not-so-hot artists. But who's complaining? As long as you have your CamelBak strapped on tight (hydration is key, folks), sunglasses secured with croakies (80 percent chance your Ray-Bans will somehow disappear) and Instagram-worthy outfit, you’re set.

    Of course you are dressing for your peers, but what would you do if you ran into an old teacher (yes, this has happened to me) or even your boss (hello co-workers, see you there!)?

    If you are struggling with that last one, I’ll do my best to put my years of Summer Fest experience to the test and help find you the perfect outfit.

    Some pointers you may want to consider: Will sweat show in this? Is it flattering when I’m not sucking in and standing up my straightest? And of course you are dressing for your peers, but what would you do if you ran into an old teacher (yes, this has happened to me) or even your boss (hello co-workers, see you there!)?

    Let's get to it.

    Jorts

    If you are showing any midriff, high-waisted shorts are an absolute must. They’re flattering if you find the right fit and pretty comfy. Feel free to steer away from the boring blue jean and go for a fun color or print if you’re keeping it simple up top. Tight budget? Try making your own out of an old pair of jeans.

    Crop Tops

    I keep highlighting this kind of top because I’m considering comfort here. Do you really want to be outside for eight hours in a long-sleeve garment? Of course not. Also, jump around a bit when you’re trying things on (do everyone a favor and make sure everything stays in place). There is also a 60 percent chance of rain on Saturday at Eleanor Tinsley Park (40 percent chance of precipitation on Sunday), so try and avoid anything sheer or white on top.

    Bikini Tops

    Because it will most likely rain, this waterproof option doesn’t sound so bad if you’re OK with showing a little skin. You’ll be moving around a lot, so go for support but nothing too constrictive. Also, mid-kinis appear to be a thing now, which I am a big fan of. I would also invest in a light tank top to wear when you walk in or have in case you late night somewhere that requires you to really be clothed.

    Have fun, look cute and know that when it rains, the only thing you'll have to worry about is your hair.

    Sundresses

    If you like to be a little more free, a light, flowy sundress is your perfect pick even when the sun's not shining. Floral prints can really enhance a summer vibe here. Also, if you plan on getting on anyone's shoulders, perhaps a fun romper would be the smarter choice.

    Shoes

    Summer Fest is the perfect place to break out the old pair of comfy shoes that you don’t mind getting ankle deep in mud. Preparing for the rain, wear either something waterproof like Chacos or an old pair of Converse. Now is not the time to break out your cutest pair of summer sandals, because the last place people will be looking is at your feet.

    Extras

    My go-to accessory in life is the fanny pack. Laugh all you want, but I have never lost a purse at a big event or had the burden of carrying one around all day. It is the perfect place to keep your cash, phone, sunscreen, chapstick, gum, you name it, without anything getting soaked. You can also attach a hat or cover up to the side of it if when the weather is constantly changing.

    It’s also smart to bring your own CamelBak. FPSF will have free refill stations, and you’ll be thankful for not having to waste your money on water bottles at the event, since you can’t bring any of your own through the gates.

    Rain Plan

    My last pieces of advice when it comes to preparing for the worst:

    • Wear clothing that won't draw eyes when wet, and perhaps pack an extra tank to change into for your post-Summer Fest activities,
    • Invest in some waterproof eye makeup,
    • Pack some extra plastic grocery bags or Ziplocs for your valuables,
    • Flappy sandals will absolutely be devoured by the mud, and rainboots, although cute, will be way too heavy and a big burden. Go for something in-between that is really strapped to your feet but light,
    • A small umbrella or even poncho can easily be strapped onto the side of your bag (but bring a cheap one, it will be the first thing you dump if it stops raining),
    • If you're driving, pack beach towels in the trunk that you don't bring into the festival to protect your seats on the ride home.

    So have fun, look cute and know that when it rains, the only thing you'll have to worry about is your hair.

    Urban Pins and Needles Smocked Cropped Halter Top $39, XXI Surreal Kaleidoscope Cami $10.80 and FP Freedom Frills Cami $58.

      
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    news/fashion

    ETHEREAL ELEGANCE

    Luxe Latin American brand taps Houston to debut new spring/summer line

    Gabi De la Rosa
    Apr 14, 2025 | 4:18 pm
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    Photo courtesy of Agua by Agua Bendita/Facebook
    Colombian-based brand, Agua by Agua Bendita, chose Houston for the debut of its Spring/Summer 2025 collection.

    Colombian-based luxury brand Agua by Agua Bendita is expanding into North America and has hand-picked Houston for the debut of its Spring/Summer 2025 Collection. The only Latin American clothing brand chosen to participate in the Gucci Vault program, Agua by Agua Bendita, which launched in 2021, is known for its hand-embroidered fabrics and ethereal aesthetic.

    Friends and fashion design students Mariana Hinestroza and Catalina Alvarez began their ready-to-wear clothing line over 20 years ago by making swimsuits from leftover fabric scraps in Medellin. The founders then partnered with local artisans and developed a more luxurious concept with hand-embroidered fabrics and an "always on vacation" resort line.

    Agua by Agua Bendita has grown a large following over the past few years and has garnered the attention of not only Gucci, but also Vogue, Elle, Harper's Bazaar, and Women's Wear Daily. The brand partnered with South to North to host a year-long pop-up in Highland Park Village in Dallas last year, and during that time, they discovered that Houston is the key sales driver in the Texas region.

    "Texas has always been a strong market for us, with an incredibly engaged customer base that truly connects with our brand DNA. We had a pop-up in Dallas last year that was run by Alejandra Bravo and Luisa Babarczy of South to North, and it was a total success," Lina Segura, U.S. retail executive for Agua by Agua Bendita, tells CultureMap. "But Houston, in particular, stands out because of its diversity, vibrant energy, and deep appreciation for fashion, making it the perfect place to showcase our beautiful pieces. Being in Dallas allowed us to interact with Houston, and we've seen the great value this market has."

    Agua by Agua Bendita, the beloved Colombian brand known for its hand-embroidered artistry and deep reverence for Latin American culture, will debut is Spring/Summer collection in Houston. Photo courtesy of Agua by Agua Bendita/Facebook

    Located in Autry Park, South to North will host the Spring/Summer 2025 collection for one week beginning on Tuesday, April 15. South to North's Houston and Austin locations are dedicated to showcasing a selection of globally recognized luxury brands that best exemplify Latin American designers' artistry, heritage, and craftsmanship. Many of the brands found in their shops are in the Texas market for the first time.

    "Their space reflects a thoughtful and curated vision that aligns beautifully with our brand, so partnering with them feels only natural," said Segura. "No one in Texas is doing what they are doing at the level they are, and honestly, partners like them are hard to find at a national level."

    The latest collection from Agua by Agua Bendita is inspired by the beauty of nature's awakening in spring and features soft colors, airy fabrics, and newly inspired silhouettes. "From intricately embroidered dresses to luxurious swimwear, pareos, and sets crafted in fine fabrics like pearl linen and silk faille, each piece blends timeless elegance with a sense of lightness, perfect for sunny escapes and everyday moments," said Segura.

    ----

    South to North, 3711 Autry Park Dr. #200; (210) 593-8506

      

    Photo courtesy of Agua by Agua Bendita/Facebook

    Colombian-based brand, Agua by Agua Bendita, chose Houston for the debut of its Spring/Summer 2025 collection.

    agua benditasouth to northautry parkagua by agua bendita
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