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    introducing Ixím

    Rising chef with Hugo's cred rolls out new Mexican restaurant in downtown food hall

    Eric Sandler
    Apr 8, 2021 | 4:15 pm

    Bravery Chef Hall is adding Mexican cuisine to its mix. Chef Tim Reading tells CultureMap he plans to open Ixím in the downtown food hall later this month.

    Ixím, which Reading says means “corn” in ancient Mayan, will serve Mexican-inspired meat and seafood dish such as ceviches, grilled meat platters, and more. Work has already begun to transform the former Cherry Block space into Ixím, with an opening planned once all of its equipment has arrived and its staff is trained.

    “What we really want to strive for is authentic ingredients, modern cooking techniques, and plated in a rustic way,” Reading says. “It’s going to be where you’ll have salsa that looks like your grandmother made it but done in a really fine style.”

    Some of the specific dishes include: molcajete de mariscos, a sharable dish brimming with five kinds of seafood and a selection of salsas; parrillada de carne, a mixed grill platter with housemade chorizo, lamb loin chops, and flank steak served with tortillas; and tablitas de res, marinated, crosscut short ribs served with house pickled vegetables.

    Although the restaurant lacks the physical space to grind its own corn, Reading says he’s working with a local tortilleria that will make different corn and flour tortillas for him.

    The 29-year old chef took a somewhat unlikely path to opening a traditional Mexican restaurant in a Texas food hall. After dipping his toes into the business as a 15-year old dishwasher at a country club, Reading attended the Culinary Institute of America and worked for James Beard Award-winner Michael Schlow in Boston where he got a solid grounding in fine dining French and traditional Italian cuisine.

    Eventually, he made his way to Houston where he worked for two years at Caracol, Beard award winner Hugo Ortega’s Mexican seafood restaurant near the Galleria. The restaurant offered Reading his first professional experience with Mexican cuisine as well as the opportunity to travel to Mexico with Ortega.

    “He’s taken me to Oaxaca, he’s taken me to Mexico City, to a lot of different places [in Mexico]. I really fell in love with the cuisine,” Reading says.

    Laid off from his job at the start of the pandemic, Reading spent much of the last year working as a private chef. At one dinner, he met Jonathan Gallardo, who owns Bravery cocktail bar Secret Garden. They partnered up to launch Ixím, and its food will be served both in Bravery’s main hall and to customers at Secret Garden.

    Chef Rebecca Aguirre, a Mexican native who worked with Reading at Caracol, will join him in the kitchen and offer further guidance on the ins and outs of Mexican fare. He understands some people will be skeptical about Ixím, but he hopes the quality of his food will win them over.

    “I’ve done my homework. I’m still willing to learn,” Reading says. “My sous chef will be helping me tremendously.”

    Chef Tim Reading.

    Tim Reading Ixim
    Courtesy of Ixim
    Chef Tim Reading.
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    news/restaurants-bars

    H-E-B News

    Houston infused honey company wins $25,000 prize in H-E-B contest

    Teresa Gubbins
    Oct 9, 2026 | 2:30 pm
    Hive Food Co. H-E-B Quest for Texas Best
    Courtesy of H-E-B
    Hive Food Co. won $25,000 from H-E-B.

    Five Texas-made products took top honors in Quest for Texas Best, the annual competition hosted by Texas supermarket chain H-E-B, sharing $110,000 in cash prizes, as well as a chance to be sold at H-E-B stores.

    According to a release, the Grand Prize winner was Sol Dias, a family-owned Mexican ice cream and paleta company based in Haltom City, who took home the top cash prize of $50,000, earning the title of "Texas Best" and a guaranteed placement on H-E-B shelves.

    The five winners were as follows:

    • Grand Prize $50,000: Sol Dias, Haltom City Mexican ice cream company
    • First Place $25,000: La Fregona, Bastrop creators of a chile sauce for elotes and esquites
    • Second Place $15,000: Hive Food Co., Houston beekeepers known for gourmet infused honey
    • Third Place (tied) $10,000: Dean & Peeler Meats, Floresville beef producer known for smoked Gouda sausage and Angus tallow
    • Third Place (tied) $10,000: Uncle Marc’s, Glenn Heights manufacturer of barbecue seasonings, rubs, and sauces

    Now in its 13th year, Quest for Texas Best challenges small businesses to compete for the chance to win cash prizes and the opportunity to be stocked on H-E-B shelves.

    This year's winners were chosen from a record-breaking 978 entries representing more than 500 companies statewide. Those were culled down in September to 10 finalists, who pitched their products on October 8 at H-E-B's headquarters in San Antonio.

    The remaining five finalists were awarded $5,000 each, bringing the grand total to $135,000.

    Founded by the Tanvir family, Hive Food Co. evolved out of the family's beekeeping hobby. The woman-owned and Go Texas certified business sells 100-percent raw Texas honey that's infused with natural ingredients, such as its signature lemon and ginger flavor.

    The 2026 finalists brought a distinctly Texas mix of food, beverages, and general merchandise to the competition, from frozen cookie dough, smoked sausage, and infused honey to seasonings, street-corn sauce, pet treats, and cocktail mixes.

    Since the program began in 2014, H‑E‑B has discovered more than 1,000 Texas-made products and awarded nearly $3 million in prize money, complemented by marketing support, mentoring, and opportunities designed to help small businesses scale.

    In a statement, H-E-B's Senior Director of Diversity & Inclusion and Supplier Diversity James Harris said that “Because H‑E‑B began as a small business, we understand the difference that meaningful support and access can make. Through Quest for Texas Best, we are honored to champion these innovators as they take the next step in building their businesses and reaching more customers.”

    ---

    Brandon Watson contributed to this story.

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