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    River Oaks Grocery Store Shutters

    Central Market's neighbor crashes and burns: New grocery store closing after less than a year in River Oaks

    Eric Sandler
    Mar 7, 2014 | 11:46 am

    Last year, grocery store chain The Fresh Market roared into the Houston market with four stores in locations previously occupied by Rice Epicurean, but it appears that the expansion may have come too quickly. According to a report in the Houston Business Journal, the company will close its River Oaks location at Wesleyan and Westheimer next week.

    "Following an in-depth analysis of our stores and the markets in which we operate, we made the strategic decision to close four stores," President and CEO Craig Carlock said Thursday on a call with the company's investors. "We believe these actions will allow us to allocate capital and resources to opportunities that are more in line with our historical returns.”

    Although it only opened in August, the store is located directly across the street from foodie destination Central Market and obviously struggled to lure shoppers. Fresh Market's three other Houston locations will remain open.

    The other three Fresh Markets being shut down are located in Sacramento. Carlock added that the company will look to expand its presence in existing markets rather than trying to move into new ones. Towards that end, Fresh Market provided a statement to CultureMap that its plans to open in Webster are unaffected by the River Oaks closing.

    The location underperformed, likely due to its proximity to Central Market.

    Central Market on Westheimer with cars in parking lot
    Google Maps
    The location underperformed, likely due to its proximity to Central Market.
    unspecified
    news/restaurants-bars

    it's true, boy

    Houston's mail-order halal barbecue company fires up first restaurant

    Eric Sandler
    Oct 3, 2025 | 12:30 pm
    Truboy BBQ
    Photo by Quit Nguyen
    Truboy BBQ serves sandwiches, wraps, and bowls.

    A previously mail order-only Houston barbecue company will soon open its first brick-and-mortar restaurant. Truboy BBQ will celebrate its grand opening on Thursday, October 9.

    Located in Missouri City at 8035 Hwy 6, the fast casual restaurant serves Truboy’s menu of halal brisket and chicken. Diners have the options of sliced brisket, chopped brisket, or pulled chicken.

    Unlike a traditional barbecue restaurant, Truboy isn’t serving plates. Instead, customers may choose to have their smoked meat served in one of five ways:

    • Sandwich on an egg bun with pickles and Truboy sauce
    • Melt layered with a cheese and queso on toast
    • Burrito with mac and cheese, pickles, and wrapped in a tortilla
    • Paratha wrap with cabbage, onions, and chutney
    • Bowl over mac and cheese, mashed potatoes, cabbage, onions, salsa, queso, and chutney

    True to its roots, the store will also sell a number of heat-and-serve items, including brisket, brisket egg rolls, brisket tamales, sausage, and beef ribs. Customers can also expect sauces, a selection of imported items, and the company’s signature desserts.

    Founded by native Houstonians Jereis Khawaja, Truboy began as a tailgate at Denver Broncos football games. Eventually, it evolved into a mail order business that shipped halal barbecue across the country. In addition, the company supplies halal barbecue to Houston-area restaurants such as Abu Omar Halal, Mad Dogs, and Dripped Birria.

    “With this opening, we’re showing that Texas barbecue can be both authentic and inclusive,” Khawaja said in a statement. “Our mission has always been to make Texas barbecue accessible to everyone. This storefront allows us to deepen our connection with the community, uplift local makers, and continue redefining what barbecue means in Texas for years to come.”

    Truboy will celebrate its grand opening with a ribbon cutting at 1 pm. Service begins at 3 pm, with customers receiving 25-percent off their meals.

    Truboy BBQ

    Photo by Quit Nguyen

    Truboy BBQ serves sandwiches, wraps, and bowls.

    barbecueopeningsnews-you-can-eat
    news/restaurants-bars
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