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    What's Eric Eating Episode 89

    Meet the mind behind Tasting Room and Max's, plus killer crawfish

    CultureMap Staff
    Feb 28, 2019 | 5:07 pm

    On this week's episode of "What's Eric Eating," Jerry Lasco, founder and CEO of Lasco Enterprises, joins CultureMap food editor to discuss his three restaurants: The Tasting Room, Max's Wine Dive, and Sing. The conversation begins with Lasco explaining how being laid off from his job as a Continental Airlines pilot led him and his wife, Laura, to open the first Tasting Room in 2003. Inspired by a restaurant in New York and one of their favorite dive bars, they opened Max's Wine Dive in 2006.

    Early success prompted Lasco to open Max's locations in cities like Atlanta, Kansas City, and Chicago, but only the Denver outpost remains from those attempts to expand out of state. Since the restaurant remains popular in Houston, Austin, and San Antonio, Sandler asks Lasco if he plans to try again to take the concept elsewhere.

    "That's a great question. The restaurant industry has changed," Lasco says. "It's tricky. We're trying to figure that out. It's no fun shutting restaurants down. I've been doing this for 16 years now. You hope you learn some lessons along the way, and most of the lessons are from mistakes you've made. If you were successful all the time, you probably wouldn't learn anything. Either you knew it already or you were just lucky. I don't know, Eric. We'll see."

    Towards the end of the conversation, Lasco discusses how Sing has moved forward since the departure of chef and co-founder Cuc Lam as well as the lessons he's learned from some of the talented chefs and sommeliers who have worked for him over the years.

    Prior to Lasco joining the show, Sandler and co-host Linda Salinas discuss the news of the week. Their topics include: the news that the James Beard Foundation will announce the finalists for its annual awards from Houston; the plans to transform Star Fish into 1751 Sea and Bar; Bravery Chef Hall hiring David Cedeno to run its cocktail bar; and whether the media played a role in Rhotey Rotisserie closing.

    In the restaurants of the week segment, Sandler and Salinas share some of their recent crawfish meals. Salinas praises Midtown restaurant Saigon House as a favorite, while Sandler sings the praises of the weekend crawfish boils at La Lucha.

    ---

    Subscribe to "What's Eric Eating" on Apple podcasts, Google Play, or Spotify. Listen to it Saturday at 3 pm on ESPN 97.5.

    The news of the week includes Bravery Chef Hall's cocktail bar.

    Bravery Chef Hall rendering
    Courtesy image
    The news of the week includes Bravery Chef Hall's cocktail bar.
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    Oh, Donna

    New Houston cocktail bar serves up a house party fueled by music and martinis

    Eric Sandler
    Dec 15, 2025 | 5:30 pm
    Donna's cocktail bar interior
    Courtesy of Donna's
    People are flocking to Donna's.

    It hasn’t taken long for Houston cocktail fans to discover Donna’s. Ever since it opened Thanksgiving weekend, the new cocktail bar in the Heights has been packed with people eager to check out the new project from Anvil owner Bobby Heugel and veteran Houston bartender Jacki Schromm.

    Named for Schromm’s grandmother, both partners use the word “house party” to describe the kind of atmosphere they want to create at Donna’s. That party can be very energetic on busy weekend nights and a little quieter and more intimate during the week — allowing patrons to choose what kind of experience they want to have.

    Heugel and Schromm worked with collaborators on the design, music, and art for Donna’s. So far, people seem to be enjoying themselves.

    “It’s really f---ing awesome,” Schromm tells CultureMap. “It has been really remarkable to have people in this building. To see the room full is a rewarding experience. The feedback we’ve received has just been really positive.”

    To transform the former Ready Room into Donna’s, the partners collaborated with Brittany Vaughn of Garnish Design. Known for her work at establishments such as Tiny Champions, Maximo, and Milton’s, Vaughn helped divide the retro-styled cocktail bar into two distinct interior spaces. The main bar area is defined by high-top, organically-shaped tables that allow large groups to congregate or smaller groups to share without being on top of each other. The more intimate living room section features a large couch and a spacious booth.

    “There’s a lot of smart utility in the space,” Heugel explains. “We kept talking about how it’s a small space. We want to find a seat for everybody as much as possible.”

    To honor the space’s history of hosting live music, the partners worked with Chicago-based firm Uncanned on a powerful vintage stereo that includes both a reel-to-reel tape deck and a turntable. Known locally for their work at restaurants such as Nancy’s Hustle and Nobie’s, the Uncanned team gave Donna’s the ability to kick out the jams with ultra-clear sound while not being so loud that people can’t talk to each other. It also opens up the possibility of people playing their favorite albums on select nights.

    “Jacki and I both had the bold opinion when we started talking about Donna’s that cocktail bars were boring. We wanted to add more layers to the onion,” Heugel says. “Having music be here as an additional component to the bar makes the room feel really good. That’s important to us, and we’ll have some programming related to that.”

    Keli Hogsett of Austin’s CoCollect helped Schromm and Heugel select the room’s distinctive art on its walls. Heugel describes the works as museum-quality, contemporary pieces from regional artists that are a cut above what’s usually seen in bars. Hogsett will also source the art for the new restaurant Heugel and chef Justin Yu are opening next year in the former Vibrant space.

    Schromm, who partnered with Heugel after working at Anvil and Reserve 101, created the opening cocktail menu herself. One highlight is the Jacki’s Martini, a nod to the “Bobby’s Martini” served at Refuge and the “Terry’s Martini” served at Squable. It’s a 50-50 mix of gin with Cocchi Americano and Dolin Blanc vermouth. She describes it as more “sessionable” than a traditional martini.

    “I think this cocktail menu has a lot of personality,” she says. “Some of my flair, whether it’s a spirit I chose or a flavor I like.”

    Although parking on the property is limited, Heugel notes that street parking on White Oak is relatively plentiful. A nearby pay lot is available, or people can skip the issue altogether by using their favorite rideshare service.

    Of course, the adjacent restaurant space won’t stay empty for long. As CultureMap has previously reported, Austin-based pizzeria Home Slice has claimed the building for its second Houston location that will open in fall 2026.

    -----

    Donna's, 2626 White Oak Drive. Open daily from 2 pm-2 am

    Donna's cocktail bar interior

    Courtesy of Donna's

    People are flocking to Donna's.

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