No ordinary memorial
Remembering the Rodeo king: Death of iconic Texas figure brings Bevo & Mack Brown to River Oaks
It was a sad day when Louis M. Pearce Jr. passed away in late December, but it was all celebration at a memorial reception for the esteemed Houstonian on Wednesday at the River Oaks Country Club, where Bevo and the University of Texas marching band greeted the crowd out front.
Pearce — a UT graduate, Houston Hall of Fame inductee, noted businessman and lifelong Houston Livestock Show and Rodeo supporter — was by all accounts larger than life, and had a few thousand too many friends to attend the funeral. Cowboys & Indians magazine dubbed Pearce "King of the Houston Rodeo" — and few would argue with that title or any other Rodeo moniker bestowed on Pearce.
The memorial service served as something of reunion for those who knew and loved Pearce.
This is the character who played a major role in bringing Elvis Presley to the Houston Rodeo.
The memorial service served as something of reunion for those who knew and loved Pearce.
Among those remembering Pearce were UT president Bill Powers, football coach Mack Brown, athletic director as DeLoss Dodds and a number of former Longhorn football players.
RodeoHouston CEO Skip Wagner, chief operating officer Leroy Shafer, current chairman of the board R.H. "Steve" Stevens Jr. and past chairman Butch Robinson joined the family in saluting Pearce's life.
Also in attendance were former secretary of state Jack Rains, John Daugherty,Dr. David Mouton,Victoria Nau Johnson, Leila and Walt Mischer, Dr. Richard Kimbrough and F. Gardner Parker.