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    something's cooking

    Former Houston chef rebrands with casual new Hill Country bistro

    John Egan
    Jan 11, 2021 | 4:33 pm

    An acclaimed former local chef is tantalizing the Austin-area restaurant scene with a new eatery in Wimberley.

    Chef Ryan Hildebrand stunned Houston in November 2019 when he exited his famed FM Kitchen & Bar. Now a newly minted Wimberley resident, Hildebrand is collaborating with two childhood buddies on Hildee’s Dine-Inn, with the name incorporating his and his grandfather’s nicknames. Hildebrand describes the concept as a “Hill Country bistro.”

    “I can’t really think of a word other than bistro that leaves it open to interpretation. I don’t love the word bistro, but it gives you the ability to do everything,” Hildebrand tells CultureMap. “I used to call it a smokehouse, but people would immediately think that it’s a barbecue restaurant. And that’s not what it is at all.”

    Hildebrand says he and his wife and their two young daughters settled in Wimberley after regularly visiting the Hill Country town as a getaway destination when they lived in Houston.

    The chef has been working as hospitality consultant since his departure from FM Kitchen & Bar. He and his business partners purchased an undeveloped 1.6-acre plot in Wimberley a little over a year ago as a potential restaurant site. Today, Hildebrand is juggling this new venture and his consulting projects.

    “I’m at a point in my career where I really wanted to step back into the kitchen a little more and get back to the roots of why I started all of this,” says Hildebrand, a graduate of the Culinary Institute of America.

    Renderings for Hildee’s, which will be on Winters Mill Parkway near Blue Hole Regional Park and Cypress Creek, show a no-nonsense rectangular structure with a rustic-looking brown exterior, a large outdoor porch, and a minimalist interior supplying plenty of natural light pouring through large windows.

    Austin-based Maker Architects is designing the restaurant. The firm’s other work includes Vinaigrette, the South Congress and Kimber SOCO hotels, and Central Machine Works.

    Hildebrand says the restaurant, with more than 5,000 square feet of indoor and outdoor space, will feature a full kitchen as well as a full bar with cocktails, wine, and beer. It’s being geared toward brunch, lunch, and dinner service, as well as small private events like wedding rehearsal dinners.

    Hildee’s menu will marry inspiration from both FM Kitchen & Bar and Triniti, the now-shuttered high-end Houston eatery where Hildebrand was chef. The new Wimberley spot will blend the laidback vibe of a smokehouse with touches of fine dining, Hildebrand says.

    “I don’t want it to be uncomfortable. It’s very casual, very comfortable — just like Wimberley,” he says. “I really wanted to do something that worked well in Wimberley, that people can enjoy when they’re coming off the river or they’re camping and hiking or they want to have a nicer dinner.”

    Items on the Hildee’s menu will include soup, salad, steak, brisket, smoked salmon, trout, quail, venison, fajitas, black pepper potato muffins, and burnt-ends rangoon. Hildebrand also plans to offer weekend picnic baskets packed with foods like fried chicken and fixins.

    “We’re doing a style of restaurant that nobody else is doing out there,” Hildebrand says.

    Construction on Hildee’s is tentatively set to start in February, with the restaurant on track for a July or August opening, according to Hildebrand. The restaurant, staffed by roughly two dozen people, will operate Wednesday through Sunday.

    Famed chef Ryan Hildebrand is opening the concept with two childhood friends.

    Hildee\u2019s Dine-Inn rendering
    Rendering courtesy of Maker Architects
    Famed chef Ryan Hildebrand is opening the concept with two childhood friends.
    hill-country
    news/restaurants-bars

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    switcheroo

    2-acre Houston patio bar rebrands with new name and family-friendly menu

    Eric Sandler
    Nov 28, 2025 | 9:00 am
    Woodland Social patio
    Photo by Sean Rainer
    The bar's patio includes 10,000-square-feet of turf.

    A bar in Houston’s Near Northside neighborhood is switching things up with a new name and revised menu. Effectively immediately, Woodland Social is now known as White Oak Social.

    Simply put, the new name is designed to end confusion about the bar’s location, which many people assumed was in The Woodlands. In fact, it’s located next to popular concert venue White Oak Music Hall, which is reflected in the new name.

    “We wanted a name that truly represented where we are and the community we serve,” the bar’s owners said in a statement. “Many guests thought we were located in The Woodlands, so renaming the business to White Oak Social makes our location clear and aligns our brand with the neighborhood we love.”

    Along with the new name comes a few improvements. They include an outdoor playground that’s designed to appeal to area families, many of whom are already regulars.

    In addition, the restaurant has broadened its menu. While pizzas still remain, White Oak Social now offers burgers, chicken tenders, more entrees, and a kids menu. An all-new brunch menu includes updated cocktails and more options for kids.

    Piper’s Hospitality Group (Preslee’s Southern Good Eatery) opened Woodland Social in 2024. Originally named for the Woodland Heights neighborhood, the two-acre property has an 8,000-square-foot main bar area, a 15,000-square-foot outdoor patio that includes 10,000-square-feet of turf, and more than 100 parking spaces.

    “We’re excited for this next chapter,” the group said. “The new name, the expanded menu, and the playground show our commitment to being a neighborhood gathering place for all ages.”

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