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    Bottoms Up

    Crafting the perfect sip-and-stay vacay in Lubbock

    CultureMap Create
    Mar 17, 2023 | 12:15 pm

    Did you know that around 80 percent of all grapes sourced by Texas wineries come from the High Plains AVA in West Texas? Or that Lubbock has its own signature cocktail? The city's craft beer scene has also exploded in the past five years.

    All of this means that the West Texas city is now bubbling up with ideas for a refreshing getaway, whether you're a hophead, oenophile, or even a mocktail maven.

    Curious to taste these bevvies for yourself? Here's what's brewing in Lubbock:

    Cheers for beers

    Two Docs Brewing Co.: The double doctors in the brewery's name are Dr. Eric Cunningham (a veterinarian) and Dr. Tyson Purdy (a family medicine practitioner), cousins who took their love of beer public in 2019. Located in the Cultural District, the environmentally-conscious brewery is known for its Buddy Hoppy IPA, Lubbock Light lager, and Two Docs Bock.

    The Brewery LBK: USA Today crowned this newish brewery the Top Brewpub in the Nation, and it's a title head brewmaster Sally Taylor and general manager Mike Nghiem don't take lightly. The beers are a mix of classic profiles and inventive flavors, with plenty of seasonal rotations and nods to Hub City. Try the Low Hanging Fruit, made with Albarino grapes from the local Veesart Vineyards. Wine on the nose with flavors of bright citrus complement a wheat and barley backbone with farmhouse ale notes.

    Good Line Beer Co.: What began as a true garage start-up is now a celebrated brewery in the historic Tech Terrace neighborhood, putting out brews with whimsical names like Catastrophe Girlfriend (a raspberry weisse), Range Life (a pilsner), and Bitter Buffalo (an IPA). Owners Chris Troutman and Shawn Phillips are heavy on community, with local artist Dirk Fowler creating the label designs.

    Wine time

    Syrah is one of the key grape varieties grown here, alongside Tempranillo and Grenache — two other varieties known to perform well in warm, dry climates like the Texas High Plains AVA. White grapes are also grown, but to a much lesser extent, mostly from Viognier, Chenin Blanc, and Sauvignon Blanc..

    Seek out your next favorite glass (or bottle!) at Bolen Winery Vineyards, Burklee Hill Vineyards, English Newsom Cellars, McPherson Cellars, La Diosa Cellars, and Llano Estacado Winery, the second-oldest winery in the state. Adelphos Cellars will also open soon, inviting Lubbock into the city's newest winery, tasting room, and event venue.

    The famous Lubbock Chilton

    Called "a cocktail as bright and pure as the West Texas sun" by Texas Monthly, the Chilton is a refreshing cocktail comprised of vodka, fresh lemon juice, bubbly water, and a salted rim. The story goes that years ago, a parched Dr. Chilton instructed a bartender at the Lubbock Country Club to mix these ingredients together, and a signature sip was born.

    You'll spot the Chilton all around town, with variations that range from fruity to spicy and even as the inspiration for a few seasonal beers. Here's a primer if you're not sure where to start.

    Zero-proof pours

    Alcohol isn't required for a great drink — just ask The West Table Kitchen and Bar and The Nicolett.

    Everyone is included in the toast at The West Table with offerings such as the tropical Riki Tiki and "gin" rambler Baby Blue, among others. Each libation feels even more elegant thanks to the restaurant's location within the historic Pioneer Building in downtown Lubbock.

    Two Docs Brewing Co

    Photo courtesy of Visit Lubbock

    Two Docs Brewing Co. was actually founded by two doctors.

    At The Nicolett, 2022 James Beard Semifinalist for Best Chef: Texas and owner of The Nicolett, Finn Walter incorporated several non-alcoholic beverages into his cocktail menu to serve a craft experience for all to savor. From the botanical Garden Gimlet to the sweet-tart I Love Yuzu, each showcases an alcohol alternative in the ingredients list.

    Where to rest your head

    Stow your suitcase at the newly opened Aloft hotel, or check into an Airbnb managed by Home on the Range LBK, which owns four beautifully decorated properties all near Texas Tech University.

    Looking forward

    In the coming months, Lubbock will see the debut of Milestones Park and a new Dave & Busters. Even if you've visited before, there's always more to discover in Hub City — plan your next visit now.

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    Here's your shot

    Dude Perfect teams up with Omni Dallas hotel for new tricked-out suite

    Stephanie Allmon Merry
    May 8, 2026 | 2:45 pm
    Dude Perfect Suite, Omni PGA Frisco Resort
    Photo courtesy of Omni PGA Frisco Resort
    The Omni PGA Frisco Resort now has a Dude Perfect-branded suite.

    Dude Perfect fans now have their shot to live like the sports-comedy group sensation: The Omni PGA Frisco Resort & Spa has partnered with Frisco-based Dude Perfect to debut a themed hotel suite packed with sports games, branded décor, and interactive activities overlooking the Fields Ranch golf course.

    According to a release, the new Dude Perfect Suite is now open at the resort and available for bookings, but only for a limited time.

    Located on the third floor, the suite includes a balcony overlooking the 10th hole at Fields Ranch East and is designed to accommodate six to eight guests. The setup, designed for families, includes one king bed, four twin bunk beds, and a pull-out sofa, with separate spaces geared toward both kids and adults.

    Omni PGA Frisco Resort, Dude Perfect Suite So much fun in one room.Photo courtesy of Omni PGA Frisco Resort

    The room leans heavily into the Dude Perfect "brand" - yes, there are spots for trick-shots. Sporty features include:

    • AstroTurf accents in the living room and bunk bedroom
    • A PlayStation gaming setup with leather gaming chairs
    • Mini basketball hoops and magnetic dart boards
    • Sports challenge games and soft-launch toys inspired by Dude Perfect stunts
    • A flexible game table for family activities
    • Sneaker-themed wallpaper in the bunk room
    • Selfie backdrops and oversized wall graphics
    • Dude Perfect-branded décor including throw pillows, towels, water bottles, and logo installations
    • In-room merchandise available for purchase, including hats, books, games, and water bottles

    “This partnership gave us the opportunity to create an experience that feels larger than life for kids without compromising the level of comfort and quality parents expect from Omni PGA Frisco Resort,” say Jeff Smith, vice president and managing director at Omni PGA Frisco Resort & Spa, in the release. ”Collaborating with Dude Perfect, a brand that shares our roots in sports and community, allows us to reimagine the family getaway in a bold and memorable way.”

    Omni PGA Frisco Resort, Dude Perfect Suite The suite has Astroturf, bunk beds, and overlooks the Fields Ranch golf course.Photo courtesy of Omni PGA Frisco Resort

    Dude Perfect, founded in 2009 by five college friends (Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones) who built a following through trick-shot videos and sports content, has grown into one of the largest sports entertainment brands in the world. Their YouTube channel has become the biggest sports account on YouTube, with 62 million subscribers, and the group has garnered more than 18 billion views across platforms, with featured celebrities and athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark, and CeeDee Lamb.

    They've since expanded into a diversified media company encompassing video content, popular simulcasts for professional sports (like the NFL on Amazon), a best-selling toy in Walmart, and live tours. They also recently helped develop a construction-themed theme park in Grapevine.

    "Partnering with Omni gives us the opportunity to bring the Dude Perfect version of sports, play, and competition for families to enjoy in the real world," says Andrew Yaffe, CEO of Dude Perfect. "Omni shares our belief that the best entertainment is interactive, epic, and built for families. Together, we’re creating something that brings the Dude Perfect experience to fans in a new way."

    The Dude Perfect Suite package is available through December 2027 and includes breakfast and a resort credit for registered guests. The shot to live like a Dude won't come cheap for most folks: According to the website, rates start around $1,200 per night.

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